The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.
Article discussing how Brands are moving to Tumblr not just bloggers
Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.
University of Washington Open3D student Meghan Trainor and her colleagues Juliana Meira do Valle and Kate Lien are experimenting with 3D printing using "wood flour" made from finely ground walnut and pecan shells and wood bark. They're also expanding into 3D printing with iced tea!