Group items tagged

"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""

"Based on a 20-month study, Solve Media found that a projected 10 percent of all online traffic isn't human. Between January 2011 and August 2012, the company observed 100 million unique visitors a month across 5,000 publishers and found that one out of every ten users wasn't a user at all, but a bot. "

Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes. In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.

real-time frogger syncs up with the traffic on 5th ave in NY.

Pinterest's traffic has increased 429 percent in the last quarter. The top five social media sites are currently Facebook, YouTube, Twitter, Yahoo, and Pinterest. Google+ is trailing behind at number 9. Talks about how Pinterest could become better than Facebook to drive retail traffic

Amazon claims more video traffic than Hulu and Apple

Makes iOS ad blocking that much worse

by integrating with your Google calendar, Waze will automatically let you know when you should leave for an event based on both current and anticipated traffic conditions. This will require you to put the full address for the event into your calendar, however.

More stats on Pinterest! July 2011 accounted for .17% of referral traffic, in January accounted for 3.6% (compared to twitter at 3.61%) That's about a 2,000% growth in 6 months. 

Also has good tips and tricks for using Pinterest

Pintereeeeest. Sends more traffic to marthastewart than twitter and facebook combined. Second highest traffic driver after google to Cooking Light's website

explanation of 11-day gridlock traffic

Harry Potter e-books site Pottermore.com officially launches in October, but a "Magical Quill" contest that grants one million winners access to the beta site is drawing massive traffic. And beta accounts are popping up on eBay. For each of the seven days, a clue will be posted on the Pottermore homepage, leading those who solve it to the "Magical Quill"-the opportunity to register for early access to the site. A limited number of people are able to register each day, and the competition is designed to keep them glued to the site-though some winners immediately began selling their early-access accounts on eBay. (The bidding on one account is now up to $152.50.)

app that tracks the movement of the user and gives feedback on better routes to take if they are in traffic.

"In terms of m-commerce, the proportion of sales through mobile devices (including tablets) reached 10.7% -- exceeding 10% for the first time in 2012 -- up from 9.9% in September. That figure is also more than double the share of sales from mobile in the year-earlier period. Excluding tablets, about 4% of sales in October came through handsets."

"With the analytics platform, Wayfair.com was able to determine a 21 percent growth in the amount of pins related to the company over the course of the three-week campaign, said Trisha Mack Antonsen, senior manager of social media at Wayfair.com. Additionally, there was also a 27 percent increase in web referral traffic from Pinterest during the contest period, as compared to the three weeks prior. Overall Wayfair.com found a 255 percent increase in the number of participants in the campaign compared to previous campaigns, which the company had run via email newsletter. However, she explained, earlier the company had no way to actually determine how many people took part."

"The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."