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A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. The study found almost half (49%) of mobile shoppers routinely writing reviews about their product experiences, compared to only 31% of their traditional counterparts.   But if a mobile shopper is unhappy with a purchase, that also indicates they are more likely to complain about it online. The study showed that mobile shoppers are more likely (31%) to visit a brand's Web site or app first when looking for product information than in-store shoppers (24%).

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "

Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.

Tesco Clothing is helping online shoppers find the perfect size and fit with the company's virtual fitting room service. 

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

shopperception uses kinect sensors to spatial recognition capabilities to monitor the way shoppers interact with products on shelf -- how long they spend, which ones they touch, what are put back, and what are purchased

DelayMirror is a digital mirror that provides a continual delayed video feed allowing shoppers to see themselves as they were 3 seconds before. good for shopping and getting a full view of what you are wearing

According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include: The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook; Privacy controls for the consumer; A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them; An activity stream that incentivizes more social sharing activities among shoppers.

Stats about mobile's impact on shoppers

Statistics on mobile shopping

Shoppers use an average of 10.7 different sources in their decision-making process, conducting online research even for small purchases like mascara and cough syrup: Those are a copule of the findings from Google's new e-book, Winning the Zero Moment of Truth, which focuses on marketing strategies for the period after a shopper sees an ad for a product, but before he or she actually makes a purchase.

Cisco is buying Wi-Fi analytics company ThinkSmart Technologies for an unspecified amount. By analyzing Wi-Fi data, Cicso says retailers should get a better scoop on how quickly consumers move in stores, when they're the most crowded, and where consumers go when they shop. (Of course, this assumes that most shoppers are carrying smartphones with them, which is likely the case.)

Program uses on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition info and storage handling 

Last month Econsultancy surveyed 1,000 consumers in the UK and 2,000 in the US to investigate attitudes to multichannel shopping and service. The Multichannel Retail Survey, which accompanies our How the Internet can Save the High Street report, was a repeat of a study we ran last year and underlines the fact that attitudes to shopping are changing.

"News agency Reuters reports that Staples in the U.S. agreed to install Amazon Lockers. Similar to BufferBox, Amazon's service sends customers an email with a pickup code they enter on a touchscreen to open the self-serve locker containing the package. Shoppers have three days from delivery to pick up the package."