Group items tagged

In fact, interactive video ads that ran on Christmas Day 2011 resulted in engagement rates six times higher than Cyber Monday, according to Web video start-up Jivox. This coincided with serious growth in online Christmas Day sales, which IBM found jumped 16.4% year-over-year.

claims to beat facebook and myspace in terms of fan interaction/UGC a mobile app that lets bands engage with fans

Example of luxury brand engaging in mobile interactive

"First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."

A lot of stats comparing shopping between devices/platforms.

" The strategies and tools come out of our Brand Blueprint process, which literally involves mapping the brand in great detail across all of its possible consumer touchpoints. The goal of blueprinting is to create a highly effective brand ecosystem that aims to meet the behaviors of today's highly engaged audience."

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

A lot of great little tidbits in here. Touches more on our conversation on Wednesday about how ratings don't = engagement.

In the wake of Facebook Graph Search.

Users can tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise. It is within this feature, that Shazam is seeking to increase consumer engagement by allowing them to tag the TV show to find out what the cast are wearing, and then link them directly to an online store.

Point allows advertisers to engage their audiences by turning run-of-the-mill ads into interactive experiences.

asounds like a dd group albums that can be accessed by many people and smarter editing of your personal moments. the addition of group albums that accessible via the web. With group albums, you can connect with family and friends and share one big collection of memories. Personally, I like the idea of using it with family to collect intimate and important moments - documenting your children's big moments, an engagement, wedding, holidays, etc.

In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 Experian Marketing Services found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).

From editorial

Twitter users can see which of their Vine posts drive the most engagement and impressions and which users are the most influential in making the posts go viral.

Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows. Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible. "We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."