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Users who follow The New Yorker magazine through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, beginning with a campaign by American Express, are part of a deal with the magazine's publisher, Condé Nast, which will be working with Flipboard on ads for Wired and Bon Appétit and other titles over the course of the year.

"Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.'s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they're pulling back on the number of costly and time-consuming enhancements, as are advertisers. That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers."

interesting to see how political debate can play out between head corporate offices or w.e and the businesses theyve bought out reddit rebelled against conde nast when they refused to have these pro weed ads on their site by showing them fo free

This concept hits on so many high level ideas: branded entertainment, tablet advertising, video commerce, curation, etc. It will be interesting to see how it performs.