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From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

infographic based on tweets on black friday

"On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year"

Black Friday post mortem for e-commerce

Toys 'R' Us, taking a different path, has a prompt on its Facebook page encouraging consumers to sign up to receive a mobile text alert the instant the toy retailer's Black Friday deals post on the social networking site. 

Adrants and Y&R CIO John Gerzema discuss projections for Black Friday.

Mall of America QR contest on Black Friday. 300 people lined up to scan, 1000 others scanned it over the weekend. They showed a video explaining how to scan the code to raise awareness. 

jcpenney donates $25 to salvation army for each check-in on their store on black friday

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

daily 11.29

Interesting article to add to the queue for BF/CM

A lot of stats comparing shopping between devices/platforms.