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"What really drives the engagement on a brand's page appears to be the core group of devoted fans - or what Napkin Labs refers to as "superfans." The study found that, on average, the engagement of each one of a brand's 20 most engaged fans is equal to that of 75 average fans. Each month, the so-called superfan likes 10 posts, shares five pieces of content and comments once. What's more, these fans tend to get significantly more likes and comments on their posts than average fans, which helps drive up engagement on the brand's page even more."

"The researcher found that having more likes doesn't necessarily mean having more engagement. In fact, the more Facebook fans a brand has, the lower the percentage of engaged fans tends to be. For example, brands with between 900,000 to 1 million fans had 60% less engagement than brands with 500,000-600,000 fans."

"With Promoted Tweets, we've seen engagement rates from 1 to 3 percent on average. On mobile, the engagement rates are even higher," said Twitter spokeswoman Carolyn Penner. Mobile Newsfeed ads on Facebook garnered a 1.14 percent CTR on average, according to TBG Digital. Twitter declined to provide the engagement rates it's generating on mobile, but it has a much narrower gap between CTRs on desktop and mobile than Facebook. Facebook's mobile ads outperform desktop ads in CTRs and CPMs by about 14 times, according to TBG Digital.

A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.

Nearly half, 47 percent, of tablet users say they engage with advertisements more than once a week. That's according to a recent report from the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence. On the smartphone side, 25 percent of users said they have the same weekly engagement. Following ad engagement, 80 percent of smartphone users and 89 percent of tablet users take action, said the report. The "Mobile's Role in the Consumer's Media Day" report studied behaviors on both types of devices, finding each used devices in different ways.

"How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."

Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.

In terms of video completion and engagement rates, opt-in video ads see 98 percent and 3.5 percent respectively, while industry averages are just 64 percent and 1.2 percent. Jun Group found that Facebook engagement fell 9 percent over the year, while advertiser website visits shot up by more than 20 percent. In particular, consumers are utilizing website features like store locators and coupons. Facebook remains the most popular form of interaction with 31 percent of overall engagement, but advertiser site visits are now nipping at the social networks heels at 28 percent.

When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

the amount of time consumers spent engaged with the brand was 48 seconds when NFC was involved. This is significantly higher than the five to 10 seconds consumers typically spend at the shelf choosing a product.

AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.

19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer

Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA

Overview of interactive images and how to use them to enhance engagement

Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The most active country during the game was the US, while males aged 18 to 24 were the most engaged.

list of top promoted tweets and the engagement rates. Twitter reports that the average promoted tweet sees between a 3% and 5% engagement rate, and up to 7% to 10% when combined with a promoted trend.

100+ campaigns on iPad, 20% engagement; 60 sec of engagement on average

The data show that Pinterest retains and engages users two to three times more efficiently than Twitter did at the same time in its history. What's more, the pins represent a ide diversity of content spread across a smattering of sites. Arguably most intriguing, however, is that 80 percent of all pins are re-pins, meaning that an overwhelming majority of content shared on site is recycled between users.

anyone heard of them?  may be worth looking into