Group items tagged

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

V-commerce video for online retailer Oki-ni. The video is fully shoppable. Click a hotspot while the video plays and it pauses the video and lists all of the items the models are wearing.

Nice set of shoppable videos

"Viewers will not only be able to click on clothes and accessories to browse color options in real-time, they'll also be able to change the music, download the show soundtrack from iTunes, snap screenshots to share instantly on Facebook (a feature that was developed with in-house Facebook engineers), cut and share video clips, and order looks and makeup appearing on the catwalk."

Customizable and shoppable holiday greeting cards

another magazine example -- shoppable mag

One obstacle in the process: would-be shoppers must install a "Glamour Friends & Fans" app to scan and buy products - both for the wall and the magazine experience.

The process is extremely simple. When a consumer "likes" a product on Speck's website, a Facebook stream campaign pops up on their Facebook wall and enables their Facebook friends to buy the product directly from the consumer's Facebook wall. The action also appears in friend's newsfeeds.

Key initiatives this season range from shoppable runways to digital fashion shows to "social service," where social media platforms help organize rides and more for busy buyers, editors and bloggers.

The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.