Group items tagged Brand - Moxie FutureX

Lucy Pinder stars in new Lynx digital games - Brand Republic News - 0 views

www.brandrepublic.com/...r-stars-new-lynx-digital-games

gaming Competitive L'Oreal interactive

shared by Emily Knab on 30 Jun 11 - No Cached

Emily Knab on 30 Jun 11

"Pindering" game allows you to take control of the model- ctrl X makes her de-robe

<div class="cArrow"> </div><div class="cContentInner">"Pindering" game allows you to take control of the model- ctrl X makes her de-robe</div>

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The Orchard, SongPier Ink Deal to Turn Songs into Apps | Evolver.fm - 0 views

evolver.fm/...k-deal-to-turn-songs-into-apps

mobile app music entertainment

shared by Simeon Spearman on 06 Jul 11 - No Cached

Simeon Spearman on 06 Jul 11

Appification of singular pieces of content. The T.S. Eliot Wasteland interactive eBook is another example and some of the enhanced digital copies of movies. Brands could work with artists to help promote or create custom apps of popular songs and other media.

<div class="cArrow"> </div><div class="cContentInner">Appification of singular pieces of content. The T.S. Eliot Wasteland interactive eBook is another example and some of the enhanced digital copies of movies. Brands could work with artists to help promote or create custom apps of popular songs and other media. </div>

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Ford Launches Action Sports Camp - 0 views

www.adrants.com/...aunches-action-sports-camp.php

auto sports

shared by Greg Steen on 18 Jul 11 - No Cached

Greg Steen on 18 Jul 11

Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

<div class="cArrow"> </div><div class="cContentInner">Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."</div>

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Colgate uses Facebook followers in digital outdoor campaign - Brand Republic News - 0 views

www.brandrepublic.com/...owers-digital-outdoor-campaign

Digital OOH facebook social UGC

shared by Emily Knab on 29 Jun 11 - No Cached

Emily Knab on 29 Jun 11

facebook fans are asked to upload photos of themselves smiling, and photos are randomly displayed on digital signage. once 1 mill smiles have been collected the company will donate to charity

<div class="cArrow"> </div><div class="cContentInner">facebook fans are asked to upload photos of themselves smiling, and photos are randomly displayed on digital signage. once 1 mill smiles have been collected the company will donate to charity</div>

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MediaPost Publications Facebook Pages Get Personal By Klout 06/23/2011 - 1 views

www.mediapost.com/publications

facebook advertising gamification app

shared by Ivy Chang on 23 Jun 11 - No Cached

Ivy Chang on 23 Jun 11

allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.

<div class="cArrow"> </div><div class="cContentInner">allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.</div>

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Pantene Turns to Actresses for Ad Campaign - Beauty Industry and Products News - WWD.com - 0 views

www.wwd.com/...resses-for-ad-campaign-3682129

L'oreal

shared by Rhiannon Apple on 24 Jun 11 -

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Digital plans also include “dynamically generated banner” ads which let the brand deliver a more customized message to consumers depending on the site from where they are viewing the ad. All of the ad’s variables (language, model, background, copy, call-to-action and product) will be optimized based on the site. The technology, Procter & Gamble Co. said, learns over time what is most resonant and will show consumers more creative options with those elements in it.
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Modern Apothecary Lines Offer Natural Approach to Skincare - NYTimes.com - 0 views

www.nytimes.com/...ural-approach-to-skincare.html

health beauty

shared by Simeon Spearman on 11 Jul 11 - No Cached

Simeon Spearman on 11 Jul 11

Retro skincare brands making a comeback

<div class="cArrow"> </div><div class="cContentInner">Retro skincare brands making a comeback</div>

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Award-Winning Baby Genius(R) Brand of Musical Edu-Tainment is Going Mobile - Business -... - 1 views

www.msnbc.msn.com/43479984

cartoon network mobile

shared by Rhiannon Apple on 23 Jun 11 -

Cached

Digital Losing Out on Campaign Ad Billions | Adweek - 0 views

www.adweek.com/...ut-campaign-ad-billions-132676

tv statistics political

shared by Ivy Chang on 22 Jun 11 - No Cached

Ivy Chang on 22 Jun 11

despite the rise of digital media, people prefer the the television for their political advertisements.

<div class="cArrow"> </div><div class="cContentInner">despite the rise of digital media, people prefer the the television for their political advertisements.</div>

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DirecTV pulls ad from YouTube b/c comments are controversial - 0 views

www.adrants.com/...a-brand-pull-an-ad-because.php

advertising online video

shared by Greg Steen on 11 Jul 11 - No Cached

Greg Steen on 11 Jul 11

PPl accused the spot of being racist and YT users started arguing in rude ways.

<div class="cArrow"> </div><div class="cContentInner">PPl accused the spot of being racist and YT users started arguing in rude ways.</div>

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W+K Connects Coke, Target to Mobile Tech Startups | ClickZ - 0 views

www.clickz.com/...ke-target-mobile-tech-startups

advertising mobile technology

shared by Simeon Spearman on 07 Jul 11 - No Cached

Simeon Spearman on 07 Jul 11

W+K tech incubator in Portland working with brands to get mobile startups going.

<div class="cArrow"> </div><div class="cContentInner">W+K tech incubator in Portland working with brands to get mobile startups going.</div>

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Cracker Barrel Secretly Replaces Almost Everything With Cheese - 0 views

www.adweek.com/...lmost-everything-cheese-135745

brand video online

shared by Greg Steen on 13 Oct 11 - No Cached

Greg Steen on 13 Oct 11

Plays off the "secretly replaced ___ with ____" trope in advertising

<div class="cArrow"> </div><div class="cContentInner">Plays off the "secretly replaced ___ with ____" trope in advertising</div>

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