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nike creates a high res digital painting of your runs wearing Nike+ shoes. nike laser etched the runner's name, distance they rand, and their run path onto a custo m shoebox which contaned a pair of the "city pack" shoes from the city o their origin.

This brings us to the building pictured to the right, in downtown Austin, Texas. The more energetic the crowd, the greener the building became, so that people outside the event could witness the level to which the crowd was going off. It helped that Nike picked two very high energy bands for this show: Diplo and Sleigh Bells. Nike measured the crowd's energy level by placing Nike FuelBands on the wrists of a large number of attendees, then tracking the activity using customized wireless technology that functions similarly to the way the iOS app works.

Wearable tech from nike

create a personalized Nike ID inspired by Instagram photos What Nike has done, in this case, is brilliantly understood a number of the key trends driving audience behaviours, such as the creative self-promotion that the likes of Twitter and Instagram encourage and celebrate, and turned those into what is, at heart, an ad. The key is that that it adds value as much as it advertises.

"As Forrester Research analyst Sarah Rotman Epps puts it, "Nike has broken out of apparel and into tech, data, and services, which is so hard for any company to do.""

Nike is looking for a new Fellow to open up the company's data and make it more accessible to developers, designers, and activists to create more sustainable solutions. Called the "Code for a Better World Fellowship at Nike" and "will help Nike determine the steps needed to open our sustainability data to communities of data-obsessed programmers, visual designers, and researchers."

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

This weekend, Nike updated the Nike+ app to offer new features that can actually compete with the scrappy upstarts like Runkeeper.

Game hidden within ad. 

Fans could leave messages of support to Nadal, and then their names were written on paintballs and shot at a canvas to make a portrait of the tennis star.

using arduino to link twitter and nike fuelband together that will show metrics of how twitter pages are doing

Very relevant courtesy of Mr. Hudson

This has a potential application for Nike because users can have the option of announcing their fitness goals anonymously and emerge from this should they meet/beat their goals.