Magna: Programmatic Now Nearly Half Of All Media Buys, RTB Will Dominate The Mix 09/29/... - 0 views
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John Rich on 29 Sep 14"Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "