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John Rich

Augmented Reality Headset To Block Ads in Real Time | Augmented Reality Trends - 0 views

www.augmentedrealitytrends.com/...brand-killer-headset.html

ar advertising

shared by John Rich on 05 Feb 15 - No Cached
  • John Rich on 05 Feb 15
     
    The best use yet for VR;-)
John Rich

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman | Adweek - 0 views

www.adweek.com/...igent-nonhuman-pitchman-163418

wells fargo financial services retirement wf

shared by John Rich on 12 Mar 15 - No Cached
  • John Rich on 12 Mar 15
     
    How not to do AI investing
John Rich

Study: Sponsored Content Has a Trust Problem | The Content Strategist, by Contently - 0 views

contently.com/...-content-has-a-trust-problem-2

Branded content

shared by John Rich on 11 Jul 14 - No Cached
  • John Rich on 11 Jul 14
     
    Fascinating, it appears to me that many people prefer banners to sponsored content as they've learned to completely ignore them (i.e. your more likely to be struck by lightening than intentionally click on a banner) whereas they can be tricked into reading sponsored content that most see as junk that is completely manipulated by the advertiser. One note is that this was a small survey of about 500 people. I would love to see a study with 50,000 responses.
Ivy Chang

Delta Put the Most Useful Ad Ever Inside Uber Cars - 1 views

gizmodo.com/er-inside-uber-cars-1603097734

travel advertising

shared by Ivy Chang on 10 Jul 14 - No Cached
John Rich liked it
  • Ivy Chang on 10 Jul 14
     
    USB ports in uber cars and in long-haul delta flights
  • John Rich on 11 Jul 14
     
    A great example of how brands will need to "do" not just "talk."
jsto1007

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever - 1 views

www.adweek.com/...ce-most-shared-all-time-159297

entertainment content branding

shared by jsto1007 on 05 Aug 14 - No Cached
  • jsto1007 on 05 Aug 14
     
    a sad day for those of us ad geeks...
Eric Payne

The new Electrolux vacuum will clean your inbox - Digiday - 0 views

digiday.com/...s-first-digital-vacuum-cleaner

Innovation

shared by Eric Payne on 20 Oct 14 - No Cached
  • Eric Payne on 20 Oct 14
     
    An example of a traditional, brick and mortar business taking its "product" and applying it to a different arena.
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