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We were aware of POLITICAL ANIMALS via the pre-premiere buzz, including mention of it in Maureen Dowd's "State of Cool" piece, and discussed with USA the idea to create a list of America's biggest "political animals" of all time.  With Huffington Post's highly engaged community for opinion and conversation, and USA's tremendous reach, we felt this partnership would provide a great opportunity to start a dialogue about power and leadership. As we prepare to decide on the next chapter in America's future, there's a lot to be learned from those who defined our political past, so we felt that it was a unique platform from which to reflect on what it means to be a "political animal" at a time when leadership is on the minds of all Americans.

"President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. In all, 9 million tweets about the DNC this week were sent by the conclusion of the president's speech. Of course, volume isn't everything. Obama's score on Twitter's political index rose just 2 points when we checked it after the speech. Politico reported that it dropped 4 points. And for a bit of context, the VMA's on MTV - which aired Thursday night against the DNC - attracted a record 7.9 million tweets, well above the network's record of 5.5 million from the year before."

Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.

"The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. Strata surmised that the finding suggests that advertisers are concerned about future costs. That finding is also a significant shift from a similar survey done in the second quarter, when a majority of agencies polled said they were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections."

""As social media began to grow, it was a natural progression," Mr. Greenstein said. Late last month Sirius announced a new show, "Politics Powered by Twitter," that revolves around the politics being discussed in tweets. That show and now the BuzzFeed partnership have encouraged other social outlets to express interest in working with the company, Mr. Greenstein said. Sirius will handle all ad sales for the program, although it will debut without commercials. The companies declined to discuss terms."

political mobile app that uses metaio's technology, has integration with digital signage, for the German Green Party 

Ad targeting in political campaigns

Microtargeting in political campaigns

shazam style app that tells you information about the ads you see on TV and info on who produced them

Users can follow the candidates as they campaign. You can also track NBC's embedded journalists. Talk of political badges

Unreliability of social media as predictor for politics. Mobile social activism

interesting to see how political debate can play out between head corporate offices or w.e and the businesses theyve bought out reddit rebelled against conde nast when they refused to have these pro weed ads on their site by showing them fo free

"1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."

Reddit experimenting with web programming by releasing an original video series called 'Explain Like I'm Five.' The three episodes draw inspiration from the subreddit of the same name, where users discuss complex political and social issues in a simplified manner.

"Guess what? Former CNN host Larry King will be anchoring live election coverage this year, (sort of) competing with his old friends at CNN. King will be anchoring coverage on YouTube the last two nights of both the RNC and DNC, as well as following the Presidential and Vice Presidential debates later this year. On election night, he will also be anchoring a live special online."

2016 trend? Or too soon?

Not too soon but maybe part of a larger trend