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The percentage of adult Internet users in the US who say they use any of these platforms: Facebook: 67% Twitter: 16% Pinterest: 15% Instagram: 13% Tumblr: 6% Reddit: 6%

"Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."

"EA's "freemium" game for iPhone and iPad that has users building their own Springfields with characters and tasks closely tied into the show, attracted 6.93 million players in October for its "Treehouse of Horror" update, according to EA. That's more than the 6.57 million U.S. viewers who watched the "Treehouse of Horror" episode on TV."

IBM said mobile as a proportion of all digital sales doubled in December to 11% from 5.5% a year ago. And mobile traffic nearly tripled to 14.6% of all sessions on a retailer's site from 5.6% during the year-earlier period.

Geez, if this is true it would really impact the mobile UX experiences that people will expect.

Wow, potentially very disruptive in the sense that 6 pluses would become entertainment hubs, people may do more of "everything" on them. SHop, banking, work...what's the UX experience? Smartphone or tablet or something inbetween.

The peeps at Coke are, like, totally stoked dude. They are the second to use promoted tweets after disney 86 mill impressions in 24 hrs engagement rate of 6% (normally 0.2%) used in daily 6.25, yo

Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.

updated stats on homes with TVs -- 115.6 million 

"MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy

"According to the Huffington Post, "MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV" As we mentioned just over a month ago, journalists were calling Viddy "the Instagram of video," as its quick clips took Facebook by storm. But then Facebook did a one-two knockout and it all but disappeared from the platform."

A set of 6 social media executions, each of them are prettay good or new implementations of old ideas.

"To accomplish the 5.9 percent error rate, which beats a 6.3 percent record set just last month, the Microsoft team leveraged neural language models resembling associative word clouds. That is, a word like "fast" resides much closer to "fast" than it does to "slow". This allowed the speech recognition engine to generalize between words and better recognize them in context. "

"Some 60 percent of them said they were influenced by expert content, compared to only 6 percent who said that advertising was their largest influence. "We said, wow, that's not how media dollars are being spent now." "

From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

"At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."

"To get a feel for the tablet vs PC market, I again looked to IDC for data on computer sales. Last month, it reported a total of 87.7 million personal computers were sold in the third quarter of this year; down 8.6 percent from the year ago quarter. That's not a favorable trend, considering tablet sales grew nearly 50 percent in the past year. If you were to ignore the smartphone for this exercise - which has surpasses sales of the PC early this year - and do a quick calculation of the total tablets and PCs sold, 24 percent of the 115.5 "computers" were tablets in the last quarter."

The company now boasts 175 million registered users. According to Pandora: Listener hours for Pandora during the month of December 2012 were 1.39 billion, an increase of 54% from 906 million during the same period last year. Share of total U.S. radio listening for Pandora in December 2012 was 7.19%, an increase from 4.71% at the same time last year. Active listeners were 67.1 million at the end of December 2012, an increase of 41% from 47.6 million during the same time period last year.

The app supports multi-take videos up to 11 seconds long, midway between Vine's 6-second and Viddy's 15-second caps. Users can preview videos before posting them to App.net's Twitter competitor, Alpha.