Closely Integrated With TV, 'Simpsons' Game Finds Success | Media - Advertising Age - 0 views
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Simeon Spearman on 10 Dec 12"EA's "freemium" game for iPhone and iPad that has users building their own Springfields with characters and tasks closely tied into the show, attracted 6.93 million players in October for its "Treehouse of Horror" update, according to EA. That's more than the 6.57 million U.S. viewers who watched the "Treehouse of Horror" episode on TV."
