Will Whole Foods Dilute the Brand With a Lower Cost Chain? - 4 views
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Emily Prellwitz on 30 Sep 13This article discusses how Whole Foods is trying to position itself as a go-to grocery store. Do you think this is a good move for Whole Foods? Do you think their position as a organic and higher end health only grocery is a better position for them?
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Sarah Jacobsma on 02 Oct 13I think that this positioning strategy is a great move for Whole Foods -- especially if they are successful. It seems more and more consumers value companies that have a positive impact on society and Whole Foods is doing just that.
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Sarah Wesp on 03 Oct 13Personally, I think this is great! Though the new Whole Foods in Detroit may not be in the best location or have the best reputation, I do think it is very important for everyone to have access to healthy food. I do believe this is a good move for Whole Foods and could have a very positive/successful outcome.
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alipaigeh on 03 Oct 13This article is really interesting because I was thinking the same thoughts about Whole Foods marketing strategy by establishing new stores in these areas. Since Whole Foods is thought of as a high-end grocery store, it is intriguing that they even want to expand into these low-income areas. I think this will definitely be a challenge for Whole Foods, but if they ultimately have success I think it will further strengthen Whole Foods' brand more so than any other grocer.
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meganbos on 03 Oct 13I think loyal customers will recognize that the brand is capitalizing on helping a community grow. I think it will help the brand because it's consumers are interested in helping the community and creating sustainable environments.
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alipaigeh on 03 Oct 13I think this article is very interesting because I had the same thoughts when learning that Whole Foods was expanding into these new areas. Since Whole Foods is considered a high-end grocery store, it really made me question what its marketing strategy actually is and if they are making the right decision by entering into these markets. I truly think this will be a challenge for Whole Foods because they are dealing with a market that is not truly its target market, but if they succeed I think this will strengthen Whole Foods' brand more than any other grocer.