Many preference centers are great ideas that are poorly executed -- not because the registration page isn't functional or the users can't update their profiles, but because of  mismatched expectations.  When many marketers are still grappling with permission management practices (opt-in vs. opt-out), why add another layer of consumer management to the problem? 

Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 138 blogs. B2B marketing still lags far behind other categories of marketing blogs, so please keep letting me know via comments if you find any B2B blogs that I missed. As always, here is the updated B2B marketing blog OPML file.

Like blogs just a few years ago, podcasting now seems to be the talk among marketers. But do the initial results justify the hype? I say no.

Earlier this month, I announced the Top 10 Blogs for Writers. I recently asked each of these stellar bloggers to pick their best posts on the topic of writing from 2007. What follows is pure gold. This is the best, direct FROM the best.

Here is an example: User tracking for month ending 12/31/07: Action Desired step % completedLogin Log in in to site 15 times 10% Engagers Log in 6 times 15% Underachievers Log in 2 times 35% Nomads Log in 0 times 40% Slackers

The last video for LeWeb3 have been uploaded and so they’re now all available for your viewing. I’ve already written up a little report of my experience at LeWeb3, here are my highlights in video:

"[T]he share made of 55+ year-olds has increased from 16% to 19% - a relative increase of 22%," according to Nielsen Online.  And that would be interesting enough by itself.  Every increase has to correspond to a decrease, though, and the decline occurred in what might be the least-expected place."Over the last year (Oct 06 - Oct 07), the share of the UK Internet population made up by under 25 year-olds has decreased from 29% to 25% - a relative drop in share of 16%," the Nielsen report states.

Creating microsites for different challenges, focuses, industries or company types gives marketers a tighter way to connect with actively interested leads.

Take a new approach to list growth. Ask!There are a surprising number of companies that, for whatever reason, fail to prominently position opt-in requests on their Web site. With the prominence of search driving customers deeper into Web sites and bypassing the home page, companies need to request email addresses more often and in more locations.

Let me be clear.  I'm not saying we shouldn't have a "creative" group, or a strategy group or a tech group etc.  What I am saying is that the "department mentality" needs to go away—like permanently.

Some websites are designed to be games. Most are not. But have you ever heard people, or found yourself addicted to Digg, YouTube, or Facebook? Have you ever wondered why? Well, it’s because they are games, at least partially! Officially, they are social networks, news aggregators, etc. and not designed as game sites like Second Life is. However, these sites contain all factors of a game. They are not only useful, but also entertaining. You can manage relationships with friends, gain recognition, and even set trends. This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win. Applying the game perspective to more areas of the web, users may find other hidden games and can thus use those sites with greater efficiency. Web designers also can learn from this perspective and use the game design to achieve better results.

What is power? At the most general level, power is the ability to influence the behavior of others to get the outcomes one wants. There are several ways to affect the behavior of others. You can coerce them with threats. You can induce them with payments. Or you can attract or co-opt them.

Based on an article by Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. At Leonardo ENERGY, we use these on a daily basis for non-profit marketing, but they can be equally used for business development, or to build strong reputations and brands online.

Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.

I manage to slowly integrated this concept of building a loyal group of subscribers on my RSS by allowing them to trust me in providing them with good quality post, some of my explosive post i written have already proven it's credibility in feeding only the best to my loyal subscribers and readers.

When you “Veotag” your web audio and video, you give your audience Web 2.0 information and convenience, which means they will spend more time listening and watching. And you will slash the time and expense it takes to post completed audios and videos to your site.