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Here is an excellent blog post from OnStartups that compares a Darwinian evolutionary marketing approach to a Big Bang approach.  It’s from way back in July, but I found both the article and comments to be insightful:

For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).

Well it was only a matter of time before Slide and rockyou pushed things too far.  Facebook’s crackdown on aggressive viral tactics has exposed a key vulnerability of these businesses.  Facebook has banned some apps and shut down two of the three most important viral channels for others (invites and newsfeeds).  And according to this TechCrunch article the growth of these apps has been dramatically squeezed as a result. 

This is about to change, with a California  startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features: