If a hotel (or company) really wanted to be environmentally friendly they would also pay attention to the major environmental contributors including: energy efficient lighting, water conservation, heating and cooling systems, mass transit for employees and guests. As well as all the small things that add up... (e.g. use pitchers, pourers, and small bowls to serve milk, sugar, butter and jelly - instead of all that plastic packaging).

The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."

3 weeks ago, i wrote on a tutorial on how you can stumble without your mouse and i am guessing everyone loves to know a little trick when their mouse is faulty so that they will still be able to actively stumble! This tutorial have also pulled in 5,340 visitors in a short span of 3 days and constantly brought in hundreds of pageviews constantly. It was one of my most successful written tutorial. I am actively involve in stumbling so i need a list of tools to work on. Below is a list of 15 tools and resources that is actively used.

Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.

“We really believe in fishing where the fish are,” said Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring them there.”

Content marketing is the technique of sourcing, creating and distributing relevant and valued content to attract, acquire, engage and enthuse a clearly defined and understood target audience with the objective of driving profitable customer behaviour.

Another example is related to outsourcing. I get the impressions that agencies, especially digital agencies, are outsourcing more than they used to.

What's working:Clickable offers for members visiting your area - Coupons, downloadable avatar accessories for basic information or taking a surveyClever updates- Think virtual billboard tactics where your images and message change on a regular basisPersona avatars to greet and discuss your product in the context of the site and member conversations (i.e. subtle references and recommendations, not hard sell)One off events built up with lots of publicity - for an idea of what I mean, look only as far as CSI using Second Life in its television shows. While a coup for Second Life, the buzz for CSI was pretty good and I'm sure it drove in some additional younger viewers who didn't previously watch.

Marketing has been changing as quickly as technology has, so it makes sense that SEO (42%) and personalization (36%) came in at the number 2 and 3 spots. Pulling up in fourth place is green marketing at 32%.

The IT industry needs to change its approach to selling Web 2.0 technology to companies and ditch the "jargon-filled messaging and attitude", warns IT services firm, Parity.

Will the popularity of blogging lead to its demise? Presently on the internet there are blogs in existence for almost every subject, every demographic, and every topic imaginable and more being created every minute. Lately as I peruse websites looking for useful information I have come to the realization that there are just too many blogs on the internet. While this might not be a popular view it certainly feels good to get that perspective out there amongst ProBlogger readers for debate. It also got me to thinking, will the popularity of blogging lead to its eventual downfall?

Microblogging (Twitter, Jaiku) has caught the imagination of millions as a revolutionary communication tool. Many have grokked the uses of microblogs for the enterprise, but nothing has transpired as yet, excepting Google rousing and snapping up Jaiku. Perhaps corporate IT are still getting to terms with Web 2.0 and microblogging is a late entrant. Perhaps we're focussed on trying to pinstripe Twitter, and are limiting the brief of what enterprise microblogging can be.

Hard to believe that only 10 or 15 years ago we interacted with coworkers and colleagues with memos and phone calls. Email and instant messaging changed all that. Now there's a new communications revolution coming. These services mix contacts, instant messaging, blogging, and texting, and they're poised to make email feel as antiquated as the mimeograph.