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Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.

I have 10 rules to launch a startup these days that I am writing as bullet points for a Financial Times story, I explained them briefly in video at the last Google Zeitgeist Europe too, will detail this post later.