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Another example is related to outsourcing. I get the impressions that agencies, especially digital agencies, are outsourcing more than they used to.

“Virtual assistants” can be hired on an hourly basis or at a minimum number hours a week/month — whichever suits your need. We found official VA services at $50-$60 an hour in the United States and less if you commit to a certain number of hours or if you farm it out to India.

Take a deep breath and relax; building a widget isn't rocket science. But in this nascent world of distributed content, where standards are not yet established, understanding your options along with some generally accepted best practices will help you make smart design and development choices for your project.  So how do you determine what's right for your widget? From timing to technical specs, here's a how-to for budgets large and small, whether you have in-house designers and developers or are looking to outsource, and anything in-between

Let me be clear.  I'm not saying we shouldn't have a "creative" group, or a strategy group or a tech group etc.  What I am saying is that the "department mentality" needs to go away—like permanently.

If you observe your business closely, in most of the cases you find, only 20 percent of invested input is responsible for 80 percent of the results obtained.