Group items tagged

"[T]he share made of 55+ year-olds has increased from 16% to 19% - a relative increase of 22%," according to Nielsen Online.  And that would be interesting enough by itself.  Every increase has to correspond to a decrease, though, and the decline occurred in what might be the least-expected place."Over the last year (Oct 06 - Oct 07), the share of the UK Internet population made up by under 25 year-olds has decreased from 29% to 25% - a relative drop in share of 16%," the Nielsen report states.

The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who’s the company’s director of marketing and PR, is using a wordpress blog as a newsroom .

It was a huge event, with close to 2,000 participants and a palpable energy and a sense of - finally - progress. The conference was attended by the ministers for energy or senior political representatives  from several countries (the UK, Germany, several Nordic countries - see the link above) and happened at the same time as an important German government meeting that decided to increase offshore tariffs to 14c/kWh, a strongly supportive measure which is likely to be the starting point of a massive wave of investment in the sector in that country. Interestingly, despite that decision, and the excitement it generated, the UK market is still seen as likely to be bigger than the German one over the next 10-15 years, with all other markets being somewhat smaller.

With tongue in cheek and apologies to the Wal-Mart version we have all heard, please consider these thoughts that are sure to help us NOT achieve sustainability in 2008.

We market researchers are in the business of facts and statistics and so it was quite shocking to read this article in today’s Financial Times explaining how the statistic on Gross Domestic Product is manipulated beyond belief.

I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged guide for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.

This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?

Over the past few months I've been describing 10 of the most influential social psychology studies. Each one tells a unique, insightful story relevant to all our lives, every day.

This Ad Will Give You a Headache, but It Sells