Group items tagged

Another example is related to outsourcing. I get the impressions that agencies, especially digital agencies, are outsourcing more than they used to.

Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses: "First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either. Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."

Following is a look at the top 10 marketing trends for 2008, based on interviews with marketers, ad agencies, media executives, analysts and other industry experts.

Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors. Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did. Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web. You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages. A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.

Let me be clear.  I'm not saying we shouldn't have a "creative" group, or a strategy group or a tech group etc.  What I am saying is that the "department mentality" needs to go away—like permanently.

About Those Commercial Ratings

Let's review some best practices for writing text, or pay-per-click ads.

B2B agencies also deal with 8 basic target audience issues, which highlight the fundamental differences between shampoo pushers and business communicators.