Yesterday, during one of our most widely attended webclinics ever, Dr. Mcglaughlin passionately talked about marketing to the post-modern consumer in 2008. In it, he stated a problem, puting it in the form of a protest to marketers from today’s average Internet consumer. He then proposed a response, which he put in the form of a creed, that he believes all marketers would be wise to adopt.

What did work was a personal approach. We eventually had to get on the phone and talk with the potential community members. This is a more expensive, time-consuming approach, but an approach that works.

You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.

I talked about Diigo last year and am still singing its praises both privately and publicly. When I stumbled across this video on YouTube, I had to post it. It was made by a teacher explaining how students could use it when researching their term papers. With just a little imagination, I am sure you can see how it can be used to make notes on resumes you found online and more Check out the 8-minute video below and let me know what you think.

A few highlights from their website… The Best Web Annotation Service: Add highlights and sticky notes on any web page, anywhere, and access them anywhere. A Great Webpage Clipping Tool: Highlighted portions of any webpage are clipped and collected centrally, which can be shared and searched. An All-in-One Bookmarking Tool: Bookmark webpages to Diigo, local folder, del.icio.us , Simpy, Furl, Spurl… and make them permanently cached and full-text searchable. A Great Collaborative Platform: Share and interact on online findings, complete with highlights and sticky notes. The Most Customizable Search Tool: Like Google’s toolbar, but far more customizable, so you can access any search service with one-click — music, maps, references, local library, New York Times, … Unique Content Selection Menu: Interact with any word on a webpage just by selecting it, no click needed! - highlight, search, look up - whatever you you want!

Following is a look at the top 10 marketing trends for 2008, based on interviews with marketers, ad agencies, media executives, analysts and other industry experts.

A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who’s the company’s director of marketing and PR, is using a wordpress blog as a newsroom .

It was a huge event, with close to 2,000 participants and a palpable energy and a sense of - finally - progress. The conference was attended by the ministers for energy or senior political representatives  from several countries (the UK, Germany, several Nordic countries - see the link above) and happened at the same time as an important German government meeting that decided to increase offshore tariffs to 14c/kWh, a strongly supportive measure which is likely to be the starting point of a massive wave of investment in the sector in that country. Interestingly, despite that decision, and the excitement it generated, the UK market is still seen as likely to be bigger than the German one over the next 10-15 years, with all other markets being somewhat smaller.

With tongue in cheek and apologies to the Wal-Mart version we have all heard, please consider these thoughts that are sure to help us NOT achieve sustainability in 2008.

Here’s a collection of 115 social bookmark and news sites ranked by PageRank, number of links and value of each site. We used dnScoop to gather the data for all these sites. This is what the dnScoop data is based on:

Therefore, I’m pleased that the Custom Publishing Council announces the first-ever but very timely conference in this emerging field, to be held in New Orleans March 9-11. The conference targets practitioners and solution providers alike and covers both strategic and practical aspects.