Techno//Marketer: Book review: Now Is Gone - 0 views
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Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.
The Benefits of Soft Power - HBS Working Knowledge - 0 views
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What is power? At the most general level, power is the ability to influence the behavior of others to get the outcomes one wants. There are several ways to affect the behavior of others. You can coerce them with threats. You can induce them with payments. Or you can attract or co-opt them.
Enterprise RSS Tackles Information Worker Overload by G. Oliver Young - Forrester Research - 0 views
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Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.
The Web for Knowledge Workers: Saving time online - 0 views
Bloom's Taxonomy - Emerging Perspectives on Learning, Teaching and Technology - 0 views
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Discussions during the 1948 Convention of the American Psychological Association led Bloom to spearhead a group of educators who eventually undertook the ambitious task of classifying educational goals and objectives. Their intent was to develop a method of classification for thinking behaviors that were believed to be important in the processes of learning. Eventually, this framework became a taxonomy of three domains: The cognitive - knowledge based domain, consisting of six levels The affective - attitudinal based domain, consisting of five levels, and The psychomotor - skills based domain, consisting of six levels.
Web Business Marketing Blog » Blog Archive » Joe Pulizzi revamps Junta42 and ... - 0 views
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Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent addition of the top content marketing blog list and the consequent increase of activity, it’s high time for a discussion with Joe about the emerging discipline of content marketing, and how it is supported by Junta42.
Psychological Influence in Negotiation: An Introduction Long Overdue - HBS Working Know... - 0 views
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This paper attempts to encourage a better dialogue between research on social influence and on negotiation. It provides an overview of the literature on both areas, and identifies opportunities for creating more effective and useful research. First, HBS professors Deepak Malhotra and Max Bazerman identify those elements of psychological influence that do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target. Second, they review prior research on behavioral decision-making in negotiation to identify those ideas that may be relevant to influence in negotiation. Third, they provide a framework for thinking about how to leverage behavioral decision research to wield influence in negotiation. Fourth, they consider how targets of influence might defend against these tactics. Fifth, because psychological influence is, by definition, aimed at achieving one's own ends through the strategic manipulation of another's judgment, they consider the ethical issues surrounding its application in negotiation.
Mercury's Blog » Blog Archive » Thoughts on the New York prediction market co... - 0 views
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Sheep aren’t that knowledgeable; they are trading for any number of reasons, and are the “noise” in the marketplace. Wolves take advantage of that, and consequently they look for markets with lots of sheep. With better information, the wolves will easily have plenty to “eat.” The net result is that those noisy markets are accurate markets.
The Future of Content in the Age of Information Overload - 0 views
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Sites that serve as a comprehensive and reliable filter of information on a topic will be read, but they’ll always have to compete with other fast-paced news publishers. To aggregate information is incredibly easy. To process, analyze and situate it within a big picture context while offering an intriguing/unique perspective is considerably more difficult. Those who can do so will be trusted: they are a valuable knowledge asset for any reader. Detailed, unique content immediately stands out on its own, even without extensive marketing efforts. People don’t just want to be informed, they want to better grasp a topic in all its nuances. The joy of consumption lies not only in the skimming of a news story but the processing of new perspectives to enrich a personal worldview or professional need.
Marketing Interactions: Connecting to Buyers with Content - 0 views
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"...72% of technology buyers claimed that up to 75% of their knowledge of technology comes from vendor-sponsored content."
Worst practice learning theory means our favorite business bestsellers are all wrong - ... - 0 views
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Imagine going to your Doctor because you’re not feeling well. Before you’ve had a chance to describe your symptoms, the doctor writes out a prescription and says “take two of these three times and day, and call me in a week.” “But – I haven’t told you what’s wrong,” you say. “How do I know this will help me?”“Why wouldn’t it” says the doctor. “It worked for last two patients”
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