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manson

TVA touts the green power that costs more; Solar, wind present prettier image than chea... - 0 views

www.windaction.org/12182

green marketing power

shared by manson on 16 Oct 07 - Cached
  • manson on 16 Oct 07
     
    The Tennessee Valley Authority could be generating more "alternative" energy for less cost, if only the public wasn't so enamored with wind and solar power. Methane gas, formed as human and animal waste or garbage decays, produces more power dollar for dollar. It's half as expensive as wind power and a tenth the cost of solar power, according to TVA figures. But, coming from a stinky mess, it lacks appeal to the rate-paying public. TVA depends on ratepayers' choosing to pay extra to help fund alternative energy sources. "From a marketing viewpoint, it's hard to promote," said Jim Keiffer, TVA senior vice president of marketing. ... That's why TVA's program, Green Power Switch, available through distributors including Nashville Electric Service, requires that at least half the energy it creates come from the favorites: solar and wind.
Hans De Keulenaer

ecosalon :: the green gathering :: 9 Life Changing Inventions the Experts Said Would Ne... - 0 views

www.ecosalon.com/..._Experts_Said_Would_Never_Work

innovation pavlov quotations technology

shared by Hans De Keulenaer on 07 Sep 08 - Cached
  • The lightbulb. The telephone. Email. If you're a specialist in your field, there are two ways to become a household name: create something new...or claim it can never be done. If you want to be remembered on the Internet, choose the second one. Here are 9 examples of breakthroughs, inventions and innovations the experts were completely wrong about.
Hans De Keulenaer

Marketers face challenges from economy to ecology :: BtoB Magazine - 0 views

www.btobonline.com/...article

b2b green

shared by Hans De Keulenaer on 17 Jan 08 - Cached
  • Following is a look at the top 10 marketing trends for 2008, based on interviews with marketers, ad agencies, media executives, analysts and other industry experts.
Sergio Ferreira

Congressman attends UN climate conference in 3-D animation - Green Daily - 0 views

www.greendaily.com/...te-conference-in-3-d-animation

3d carbon emissions world

shared by Sergio Ferreira on 18 Dec 07 - Cached
  • here is just one problem. How did these delegates, from around the world, get to the conference? For the most part, they flew over land and sea in airplanes. Airplanes are known to be one of the bigger offenders of CO2 emissions. The UN Intergovernmental Panel on Climate Change estimates that air travel causes 3.5 percent of global warming. This could increase to 15 percent by 2050.When landed, some potentates traveled by gas-guzzling limousine.
  • addressed the conference in a 3-D animated avatar version of himself. In doing this, Markey saved an estimated 5.36 tons of CO2 emissions. Citizens from many different countries are reported to have attended the virtual Bali conference the same way Markey chose to attend.
Hans De Keulenaer

As Things Get More Complex, Marketers Return to Basics | Marketing Profs Daily Fix Blog - 0 views

www.mpdailyfix.com/...ings_get_more_complex_mar.html

shared by Hans De Keulenaer on 05 Dec 07 - Cached
  • Marketing has been changing as quickly as technology has, so it makes sense that SEO (42%) and personalization (36%) came in at the number 2 and 3 spots. Pulling up in fourth place is green marketing at 32%.
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