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We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.  Here is the link to download it:  CLICK HERE This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to others countless times. 

Yesterday, during one of our most widely attended webclinics ever, Dr. Mcglaughlin passionately talked about marketing to the post-modern consumer in 2008. In it, he stated a problem, puting it in the form of a protest to marketers from today’s average Internet consumer. He then proposed a response, which he put in the form of a creed, that he believes all marketers would be wise to adopt.

This special, 36-page report includes 10 all-new articles written by B2B lead generation experts answering this question.

What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?