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It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.

Let's review some best practices for writing text, or pay-per-click ads.

Well, you can find out in this section of our site. Think of it as a digital library where you'll find white papers and articles on a variety of marketing communications topics. The archive of our award-winning newsletter, Think, is here, and you'll discover links to some of our favorite marketing and PR resources.

My thanks to the University of Texas at Austin Department of Advertising for its extensive library of quotations

Direct response marketing is when you engage in some type of advertising or marketing effort which targets a market with an offer.  The offer is such that response can be measured.  Direct contact is made from the prospective customer to the marketer.  Many B2B lead generation activities fall into the direct response category. Direct marketing is when you target a named company, title, or individual with an offer.  Contact is made from the marketer directly to the prospective customer.  As with direct response, the offer can be a variety of things including attendance, discussion, communication, inquiry, etc.  And response can be measured.  In complex sales environments, direct marketing is closest aligned to sales and sales activities.

The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News & World Report, and Walter Isaacson, president and CEO of the Aspen Institute.

Social networking, popularized by teens sharing information with their friends online on Web sites such as Facebook Inc., is now blooming in the business world, thanks to new social networks that enable professionals and executives in industries such as advertising and finance to rub virtual elbows with colleagues.

Prompted by comment elsewhere, Team Staufenberger have been re-reading our tatty old copy of Stephen King's 1974 Planning Guide and its unofficial companion: a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972.