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“We really believe in fishing where the fish are,” said Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring them there.”

A few highlights from their website… The Best Web Annotation Service: Add highlights and sticky notes on any web page, anywhere, and access them anywhere. A Great Webpage Clipping Tool: Highlighted portions of any webpage are clipped and collected centrally, which can be shared and searched. An All-in-One Bookmarking Tool: Bookmark webpages to Diigo, local folder, del.icio.us , Simpy, Furl, Spurl… and make them permanently cached and full-text searchable. A Great Collaborative Platform: Share and interact on online findings, complete with highlights and sticky notes. The Most Customizable Search Tool: Like Google’s toolbar, but far more customizable, so you can access any search service with one-click — music, maps, references, local library, New York Times, … Unique Content Selection Menu: Interact with any word on a webpage just by selecting it, no click needed! - highlight, search, look up - whatever you you want!

Every senior executive knows that business decisions are seldom better than the information behind them. Yet although it is usually lower-level employees who interact directly with the customer, decision makers rarely ask them how, for example, new products will fare. Leaders therefore deprive themselves of information that could enrich their analysis and reduce the risk of ivory tower decision making. Some executives understand that valuable information lies scattered around the organization but don’t know how to retrieve it. Others don’t even try, perhaps for hierarchical reasons or because they suspect they might get answers colored by the desire to second their real or assumed viewpoint.

Creating microsites for different challenges, focuses, industries or company types gives marketers a tighter way to connect with actively interested leads.

What's working:Clickable offers for members visiting your area - Coupons, downloadable avatar accessories for basic information or taking a surveyClever updates- Think virtual billboard tactics where your images and message change on a regular basisPersona avatars to greet and discuss your product in the context of the site and member conversations (i.e. subtle references and recommendations, not hard sell)One off events built up with lots of publicity - for an idea of what I mean, look only as far as CSI using Second Life in its television shows. While a coup for Second Life, the buzz for CSI was pretty good and I'm sure it drove in some additional younger viewers who didn't previously watch.

Hard to believe that only 10 or 15 years ago we interacted with coworkers and colleagues with memos and phone calls. Email and instant messaging changed all that. Now there's a new communications revolution coming. These services mix contacts, instant messaging, blogging, and texting, and they're poised to make email feel as antiquated as the mimeograph.

These days, Webinars are a dime a dozen. New interactive features are boosting the capabilities, but success ultimately comes down to editorial quality.

This special, 36-page report includes 10 all-new articles written by B2B lead generation experts answering this question.

"...72% of technology buyers claimed that up to 75% of their knowledge of technology comes from vendor-sponsored content."

Let's face it, if you don't benchmark before you begin, measure during and afterwards, how do you know whatever it is you did worked?

Meet the 9 Consumer Types Shaping Today's Marketplace:

After the webinar, you invite everyone on your registration list to participate in the online "conversation area" for that webinar subject.

Links to articles, white papers, eBooks and other stuff that's relevant to the conversation

This is about to change, with a California  startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features: