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Hans De Keulenaer

Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company - 0 views

www.alleyinsider.com/...r-startup-fire-your-pr-company

communication public.relations

shared by Hans De Keulenaer on 22 Aug 08 - Cached
  • For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).
Hans De Keulenaer

Techno//Marketer: Book review: Now Is Gone - 0 views

technomarketer.typepad.com/...book-review-now.html

blog innovation interactive marketers public.relations strategy trends web 2.0

shared by Hans De Keulenaer on 03 Jan 08 - Cached
  • Hans De Keulenaer on 03 Jan 08
     
    Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.
Hans De Keulenaer

PR 2.0 - 0 views

www.briansolis.com/...rt-and-science-of-blogger.html

ebook public.relations

shared by Hans De Keulenaer on 03 Jan 08 - Cached
  • Hans De Keulenaer on 03 Jan 08
     
    I compiled a series of articles into one ebook that I hope will contribute to the elevation of PR as a respected profession, not just by the clients and executives, but by the very people we hope to build relationships with to bridge our story to the people who matter.
Hans De Keulenaer

The Future of Communications - 0 views

www.thinkfreedocs.com/...view.php

marketing.communications public.relations

shared by Hans De Keulenaer on 05 Jul 07 - Cached
  • As Doc Searls once said, “There is no market for messages.”  This is a hub between the company and its customers. It’s the new customer service, fusing marcom, PR and customer relations, all in one department.
Hans De Keulenaer

PR people: Repent the end is near - 10,000 Marshmallows - Marketing Accountability: How... - 0 views

www.10kmarshmallows.com/...-people-repent-the-end-is-near

public.relations

shared by Hans De Keulenaer on 03 Jul 07 - Cached
  • According to a new white paper from the Council of PR Firms, in the next five years, “social media must become part of the way public relations practitioners do business or they will become obsolete.” From “Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media,” available as a PDF here.
Hans De Keulenaer

The Washington Post publishes a feature story on Eloqua and CEO Joe Payne - It's All Ab... - 0 views

blog.eloqua.com/slow-burn-pr-burns-hottest

public.relations communication

shared by Hans De Keulenaer on 18 Jan 11 - No Cached
  • A friend in the lead generation space recently made a very interesting observation about public relations.  He said he thinks most PR is like taking a match to a newspaper: a flash fire that burns out as quickly as it ignites.  What many companies lack is “slow burn” PR.  That’s to say, content that throws off heat for a long time.
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