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Hans De Keulenaer

Content Marketing Today » Top 10 Content Marketing Posts in 2007 - 0 views

  • You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Hans De Keulenaer

BlogWrite for CEOs: Another free download from MarketingSherpa: Dirty Dozen Email Newsl... - 0 views

  • MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.
Hans De Keulenaer

Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company - 0 views

  • For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).
Hans De Keulenaer

How-To: 10 Enterprise Blogging Trends for 2008 - MarketingVOX - 0 views

  • Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
Hans De Keulenaer

Top 10 Blog Writing Tips - 0 views

  • Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market. “Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where…. and … Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?”
Hans De Keulenaer

Enterprise RSS Tackles Information Worker Overload by G. Oliver Young - Forrester Research - 0 views

  • Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.
Hans De Keulenaer

My Creative Team Articles, White Papers And Information on Advertising, Marketing & PR ... - 0 views

  • Well, you can find out in this section of our site. Think of it as a digital library where you'll find white papers and articles on a variety of marketing communications topics. The archive of our award-winning newsletter, Think, is here, and you'll discover links to some of our favorite marketing and PR resources.
Hans De Keulenaer

B2Blog: A landing page? Phooey! - 0 views

  • Now the Marketing Maven at GlobalSpec is backing me up. In their latest newsletter, there is an article titled Landing Page or Landing Path? Improving Post-Click Marketing that identifies why landing pages may not be a good idea.
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