Group items tagged

I’m going to review an analytics package that I have fallen in love with over the past two weeks. It’s called Clicky. The tag line for the site is “Web Analytics 2.0″ and “Clicky makes web analytics easy, fun, powerful, and drop dead gorgeous.”

NetXpression is a powerful and useful tool, allowing any user to create professional presentations that communicate clearly and persuasively. With NX, you can build professional business presentations for use directly over the Internet, on CDs, or on any other file system. Your finished presentation can be viewed by anyone with a standard web browser, so no special software is required. NX makes it really easy for anyone to build informative presentations. Once created, you can deliver your presentations with very little effort and amazing results.

Here’s my response: 1. I have no idea if the Facebook platform is alive or dead. I’ve got left-over MREs from Y2K, however, so I think I can survive its demise, if it should occur. 2. Asking people if they use RSS is like asking people what size air filter goes in their car. RSS is now entrenched in the infrastructure of the sharing web. It fuels widgets, it automates blog posts, it enables all sorts of gizmos and thingees that the average web user would never recognize as RSS. Nor should they. Web users should click on a button that says, “bring me information about this topic or from this source.” How it gets delivered will probably involve RSS, but who the heck cares.

Some websites are designed to be games. Most are not. But have you ever heard people, or found yourself addicted to Digg, YouTube, or Facebook? Have you ever wondered why? Well, it’s because they are games, at least partially! Officially, they are social networks, news aggregators, etc. and not designed as game sites like Second Life is. However, these sites contain all factors of a game. They are not only useful, but also entertaining. You can manage relationships with friends, gain recognition, and even set trends. This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win. Applying the game perspective to more areas of the web, users may find other hidden games and can thus use those sites with greater efficiency. Web designers also can learn from this perspective and use the game design to achieve better results.

A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing fields would all be level, and there would be many goals to shoot at.

The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News & World Report, and Walter Isaacson, president and CEO of the Aspen Institute.

A few highlights from their website… The Best Web Annotation Service: Add highlights and sticky notes on any web page, anywhere, and access them anywhere. A Great Webpage Clipping Tool: Highlighted portions of any webpage are clipped and collected centrally, which can be shared and searched. An All-in-One Bookmarking Tool: Bookmark webpages to Diigo, local folder, del.icio.us , Simpy, Furl, Spurl… and make them permanently cached and full-text searchable. A Great Collaborative Platform: Share and interact on online findings, complete with highlights and sticky notes. The Most Customizable Search Tool: Like Google’s toolbar, but far more customizable, so you can access any search service with one-click — music, maps, references, local library, New York Times, … Unique Content Selection Menu: Interact with any word on a webpage just by selecting it, no click needed! - highlight, search, look up - whatever you you want!

Try it now! Enter keywords or a URL, and click 'Graph it!'

Take a new approach to list growth. Ask!There are a surprising number of companies that, for whatever reason, fail to prominently position opt-in requests on their Web site. With the prominence of search driving customers deeper into Web sites and bypassing the home page, companies need to request email addresses more often and in more locations.

When you “Veotag” your web audio and video, you give your audience Web 2.0 information and convenience, which means they will spend more time listening and watching. And you will slash the time and expense it takes to post completed audios and videos to your site.

Based on an article by Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. At Leonardo ENERGY, we use these on a daily basis for non-profit marketing, but they can be equally used for business development, or to build strong reputations and brands online.

Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.

The IT industry needs to change its approach to selling Web 2.0 technology to companies and ditch the "jargon-filled messaging and attitude", warns IT services firm, Parity.

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.