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Preparing to broadcast an eMail campaign is like getting ready to launch a satellite; it's a nightmare to run a mistake-ridden programme. However, working with a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits.

So good news overall. We’re getting much better tools and more interest, while we can continue to experiment and learn. But with increasing competition, we’ll have to work even harder to deserve and retain reader attention through relevant quality content. Do you agree, or better, disagree? I’d love to hear from you on your views where (business) blogging is going.

Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.

According to research published last week in the Proceedings of the National Academy of Sciences by Antonio Rangel of the California Institute of Technology, appreciation for a product's intrinsic qualities is subject to a type of information we receive -- pricing.

I manage to slowly integrated this concept of building a loyal group of subscribers on my RSS by allowing them to trust me in providing them with good quality post, some of my explosive post i written have already proven it's credibility in feeding only the best to my loyal subscribers and readers.

One of the most valuable questions I ask sales and marketing teams is, “What kinds of things clearly add no value to your sales and marketing operations?” People react strongly. They give me examples like:  • Time spent nursing product quality problems  • Time spent on administration, reporting, and menial tasks (leaving little time for customers)  • Trade shows that generate boxes of “leads” not worth calling on  • Marketing literature that no one reads  • Wasting time with the wrong prospects

These days, Webinars are a dime a dozen. New interactive features are boosting the capabilities, but success ultimately comes down to editorial quality.