WomensLearningStudio

Interview with Ursula Burns, the first A-A female CEO of a Fortune 500 company, Xerox on what young women should do to accomplish their career goals. March 25, 2013

Interesting little tool to help you see how the flip side of your perceived weaknesses are strengths. Blog post by Dave Kerpen, CEO, Likeable Local, Linkedin, March 25, 2013

Very wonderful blog post by Nancy Dixon, KM and social learning maven/professor/writer, on how talking with each other produces learning as we try to articulate what we know and what we might need help with, March 9, 2009.

Very interesting infographic on how integrating use of twitter and facebook greatly increases giving to nonprofits during the last three years, 2010, 2011, and 2012.

Article by Joanne Fritz at About.com Nonprofit Charitable Orgs on managing social media. She suggests "high activity on a limited # of networks." She uses Twitter (#1), Facebook, Google + (because it is growing rapidly and counts a lot toward SEO), and Hootsuite as her dashboard for social activity. Also recommends sharing reciprocity as indicated below: "I generally try to maintain a ratio of one for me to two or three of everyone else. One recent blog post suggested using the rule of quarters: 25% your content, 25% interaction, and 50% others' content. Of course, there is a reason for that. It's called reciprocity. When I promote someone else's blog posts or articles, that someone is likely to return the favor. When someone else endorses my work, that is much more effective than when I do it. My system for sharing revolves around my RSS Feed (I use Google Reader). The key to success with RSS is to get into the habit of checking it often. Otherwise it becomes a mess. "

blog post by Renee Alexander, NTEN, 3.4.2013 on how to use Google Hangout for our nonprofit or cause.

article by Steve Daigneault, 2.15.2013 on what the Obama campaign staff learned from their fundraising and advocacy program in 2012. Excerpt: "Facebook app made a huge difference for their mobilization efforts. The app allowed the campaign to ask supporters to contact specific people on their friend list based on geography via Facebook. Toby and Marie estimated that millions of additional people were reached this way that weren't reachable via any other channel. Best performing appeals often had the highest unsubscribe rates. Turns out, evoking passion in supporters worked both ways, but ultimately the campaign decided the positive fundraising results were worth the increased unsubscribes. Even when considering retention, the conversion stats outweighed the downside of losing people."

Great article by Idealware (one of our resource page reviewers) on using Pinterest effectively, 2.25.2013

Great exploration by Jane Hart, Learning in the Social Workplace, March 2013, that riffs on post by Clark Quinn on alternatives to online courses for online learning with examples

How to stay in the present to connect with those around you by Douglas Conant, March 18, 2013, HBR, former Campbell Soup CEO.

Excellent paper by Jan H. Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre, Science Direct on social media.

A self-coaching exercise offered by Shana Montesol Johnson as an alternative to a five year career plan.

Blog by Shana Montesol Johnson, Development Crossroads, on career development for international development professionals; offers self-diagnostics and blog

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Blog post by Jeff Cobb, the author of Ten Ways to be a Better Lifelong Learner and Mission to Learn blog, on EvoLLLution (illuminating the lifelong learning movement), 3.26.2012 See excerpt below for obstacles that keep people from lifelong learning: "AA: What are the major gaps keeping today's adults from effectively continuing their education? JC: There are two ways to come at that question, at least. It's high-level at first, to differentiate between education-which I consider to be primarily a formal, structured activity-and learning, the vast majority of which is informal and not necessarily structured. And learning encompasses education, but learning is just so much broader. When it comes to education, there can be any number of barriers that prevent an adult from continuing her education. Time and money tend to be two of the biggest. Those barriers can be overcome; like anything in life it's just often a matter of priorities and planning, both on the part of the individual and the society, but they do have to be overcome. On the other hand with learning, there's really nothing that can prevent an adult from continuing learning if they are in fact dedicated to doing that. We really can't help doing it; we're pretty much hard-wired to be continually learning. But we all know how overwhelming the flow of information can be around us these days; on the one hand it's this sense of being overwhelmed that can hold people back, I think another factor is that we simply don't look at a lot of the amazing new opportunities that we have, primarily through what the web now enables. … We don't necessarily look at these as learning tools and as things that can really help us to engage with and grow in life. Really, once you recognize that and once you start thinking in terms of effective strategies and effective approaches, the sky's the limit."

This blog post by Jeff Thomas Cobb, March 6, 2013, Learning for Leaders,offers four tips for content marketing: determine your minimum effective dose, make it about you as much as your market, use it as a testing and innovation engine, and go after noncustomers.

Blog post by Jeff Cobb, February 2011, Tagoras site, on adults' self-concept of being responsible for their own decisions and how this is as odds with their frequent relapse into their K-12 expectations/habits/behaviors in adult learning situations. Explanation of Malcolm Knowles's concepts of the Adult Learner: 1. Adults need to know why they need to learn. 2. Adults have a self-concept of being responsible for their own decisions - they have a psychological need to be seen by others as capable of self-direction. 3. Experience is often the best foundation for adult learning activities - often the "richest resources for learning reside in the adult learners themselves." [66] 4. Adults tend to be most interested in learning that has immediate relevance to their jobs or personal lives. 5. Adult learners tend to be life-centered (or task-centered, or problem-centered) rather than subject or content-centered. 6. Adults are typically more responsive to internal motivators (job satisfaction, self esteem, quality of life, etc.) than external motivators (promotions, higher salaries, etc.). Excerpt on how online learning environments are not always recognized as such and how facilitation of learning networks is critical: "Finally - something I have been arguing in one way or another for years - the problematic side of "self-concept" pretty much flies out the window if you remove the obvious, traditional labels like "seminar" or "Webinar." This is a key reason why social networks are so powerful as learning environments - people tend not to consciously acknowledge them as such even though learning is typically the key social object in any professional community that survives and thrives over time. Educators must recognize this and learn to facilitate learning within networks if they want to truly lead learning in their fields and industries."

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Review by Rob Jenkins on the Chronicle, 3.18.13, on why MOOCs are a massively bad idea for wait-listed community college students in California as proposed in new legislation there. Excerpt: "We know that succeeding in online classes requires an extraordinary degree of organization, self-discipline, motivation, and time-management skill. A simple Google search of "how to succeed in online classes" yields a plethora of Web sites-including many college and university sites-offering students such gems as "be organized," "manage your time wisely," and (my favorite) "stay motivated."" Excerpt: So to recap, California's plan (or to be fair, one senator's plan) is basically to dump hundreds of thousands of the state's least-prepared and least-motivated students into a learning environment that requires the greatest amount of preparation and motivation, where they will take courses that may or may not be effective in that format. Here's a prediction: Those students will fail and drop out at astronomical rates. Then the hand-wringing will begin anew, the system will pour millions more dollars into "retention" efforts, and the state will be in an even deeper fix than it is now. (Virtual cheating will probably run rampant, too, followed by expensive anticheating measures, but that's another blog post.) Look, I'm not a politician or an economist. I don't know the answer to California higher education's budget woes. But I'm pretty sure herding community-college students into MOOCs is not it.

Blog post by Harold Jarche, Life in Perpetual Beta blog, March 24, 2013. Asserts that enterprise social tools can go only so far to help people share their knowledge because people wish to retain ownership and use as they see fit it. Excerpt: "People will freely share their knowledge if they remain in control of it. Knowledge is a very personal thing. Most workers do not care about organizational knowledge bases. They care about what they need to get work done. However, if we are going to build organizational knowledge from individual knowledge-sharing, we have to connect the two."