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Article by Joanne Fritz at About.com Nonprofit Charitable Orgs on managing social media. She suggests "high activity on a limited # of networks." She uses Twitter (#1), Facebook, Google + (because it is growing rapidly and counts a lot toward SEO), and Hootsuite as her dashboard for social activity. Also recommends sharing reciprocity as indicated below: "I generally try to maintain a ratio of one for me to two or three of everyone else. One recent blog post suggested using the rule of quarters: 25% your content, 25% interaction, and 50% others' content. Of course, there is a reason for that. It's called reciprocity. When I promote someone else's blog posts or articles, that someone is likely to return the favor. When someone else endorses my work, that is much more effective than when I do it. My system for sharing revolves around my RSS Feed (I use Google Reader). The key to success with RSS is to get into the habit of checking it often. Otherwise it becomes a mess. "