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The problem, of course, is that those students represent the precise group MOOCs are meant to serve. “MOOCs were supposed to be the device that would bring higher education to the masses,” Jonathan Rees noted. “However, the masses at San Jose State don’t appear to be ready for the commodified, impersonal higher education that MOOCs offer.” Thrun’s cavalier disregard for the SJSU students reveals his true vision of the target audience for MOOCs: students from the posh suburbs, with 10 tablets apiece and no challenges whatsoever—that is, the exact people who already have access to expensive higher education. It is more than galling that Thrun blames students for the failure of a medium that was invented to serve them, instead of blaming the medium that, in the storied history of the “correspondence” course (“TV/VCR repair”!), has never worked. For him, MOOCs don’t fail to educate the less privileged because the massive online model is itself a poor tool. No, apparently students fail MOOCs because those students have the gall to be poor, so let’s give up on them and move on to the corporate world, where we don’t have to be accountable to the hoi polloi anymore, or even have to look at them, because gross.

SG_Debug && SG_Debug.pagedebug && window.console && console.log && console.log('[' + (new Date()-SG_Debug.initialTime)/1000 + ']' + ' Bottom of header.jsp'); SlateEducationGetting schooled.Nov. 19 2013 11:43 AM The King of MOOCs Abdicates the Throne 7.3k 1.2k 101 Sebastian Thrun and Udacity’s “pivot” toward corporate training. By Rebecca Schuman &nbsp; Sebastian Thrun speaks during the Digital Life Design conference on Jan. 23, 2012, in Munich. Photo by Johannes Simon/Getty Images requirejs(["jquery"], function($) { if ($(window).width() < 640) { $(".slate_image figure").width("100%"); } }); Sebastian Thrun, godfather of the massive open online course, has quietly spread a plastic tarp on the floor, nudged his most famous educational invention into the center, and is about to pull the trigger. Thrun—former Stanford superprofessor, Silicon Valley demigod, and now CEO of online-course purveyor Udacity—just admitted to Fast Company’s openly smitten Max Chafkin that his company’s courses are often a “lousy product.” Rebecca Schuman Rebecca Schuman is an education columnist for Slate. Follow This is quite a “pivot” from the Sebastian Thrun, who less than two years ago crowed to Wired that the unstemmable tide of free online education would leave a mere 10 purveyors of higher learning in its wake, one of which would be Udacity. However, on the heels of the embarrassing failure of a loudly hyped partnership with San Jose State University, the “lousiness” of the product seems to have become apparent. The failures of massive online education come as no shock to those of us who actually educate students by being in the same room wit

nd why the answer is not the MOOC, but the tiny, for-credit, in-person seminar that has neither a sexy acronym nor a potential for huge corporate partnerships.

he campaigns can also embed code on their websites that allows Twitter to find people later on, so someone who visits Scott Walker’s donate page may later see ads on Twitter about donating to the campaign, regardless of whether that user ever mentioned Scott Walker on Twitter. Using Tailored Audiences, the Walker aide said the campaign has been able to draw donors, volunteers, petition signers, and others.

Twitter has flipped our relationship with media. Instead of us pitching journalists, many have come to rely on our staff as sources and connect with them through Twitter.&nbsp; Many tweets lead to press calls.”

With almost 200 staff members engaging authentically on Twitter or curating news and information on their topics from different sources,&nbsp; it forms the backbone of a robust content curation strategy.&nbsp; Says Murphy, he and his colleague, typically curate the best 30-50 Tweets from the 1,000s by staff for the organization’s account. &nbsp;

Build a professional network. Twitter is a great place to connect with others in your field

Use hashtags.

Share your work.

Twitter is brilliant for keeping up with things, networking, finding new ideas, people’s blogs and publications

Twitter useful for augmenting F2F academic conferences, extending the conversations

Keeps me up-to-the-minute with news in my field ie; policy issues, and connects me to conferences/other academics

Just tweet a question with proper hashtags and see the response. If you are having good number of followers

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