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blog post by Allison Stadd on Media Bistro, December 9, 2013. Shows how Twitter users have moved from original purpose (what are you doing now?) to more worthwhile pursuits on Twitter. "When I explained that I use Twitter for purely professional and informational purposes - keeping up with news in real time, tracking trends, reading interesting articles, and cultivating relationships - she was surprised, and shared that she'd like to try that out. I was equally surprised at her impression of Twitter in the first place."

Great infographic by Shea Bennett on December 16, 2013 on how to increase Twitter success Section on what to tweet is interesting, i.e., engagement is 200% higher for tweets with image links, 21% higher when you ask a question, 86% higher when you ask readers to retweet, and 17% higher if tweets are 100 characters or less. Another assertion: Get real followers. It's better to have 100 real followers who engage than 1000 random followers who do you no good. Real followers are more likely to buy from you, will want updates on products, will offer ideas and feedback, etc.