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Blog post by Carol Ross, May 21, 2012, Next Avenue PBS, on how to present your "unique promise of value" (William Arruda) on your calling card. Showcase your brand on LinkedIn. Tips: Post a (good) photo with your profile Put the summary section to optimum use --brand story--compelling statement of your distinctive value, a backstory that explains how you go to be so good at what you do, and an aspirational statement. Make your Specialties Section special Align your experience section with your summary section Be choosy about your recommendations Guidelines to develop your brand story--be introspective, gather feedback, identify a theme, describe formative moments in your life.

article by Tim Wu in NYT weekly magazine, June 3, 2014 in Culture. Maintaining your brand The euphemism is "sharing," but Klein would probably just call it selling a personal brand, whether you consider yourself the pretty young thing with literary tastes and a traditional side, the family man who brews his own beer or the tough lawyer with a sense of humor. It can be nice to share, but brand maintenance takes constant work and demands consistency. A serious self-brand should have some presence on Facebook, Twitter, LinkedIn, Instagram, Foursquare, Google+ and Tumblr; keeping it all up can feel like working as an unpaid intern for a Z-list celebrity known as Oneself. excerpt Any old-timer will tell you that anonymity online is nothing new, but how things originally were. There has, of course, always been an anonymous culture, usually tied to deviancy or dissidents. In the '80s and '90s, anonymity was indelibly linked to online culture, concurrent with getting at stuff that was otherwise hard to find or illegal. It was kind of the point really, to go where, as one early adopter wrote, "no one knows you're a dog." It allowed users to escape to a place with few restrictions, where you could say things, and maybe do things wholly without social consequence. In the early days, there was no need for any consistency with the rest of your life, and that's what was so great about it.

"We're all personal brands. Our agendas may differ, but we seek the same things: recognition, respect, influence and success. Personal branding is no trend. It's social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one. With that in mind, I submit to you personal branding is something you need to understand. It's something you need to develop deliberately - even if what you've been doing and saying to this day has been largely accidental."

Blog post by Deborah Shane "According to a CareerBuilder survey "hiring managers are using social media to get a glimpse at the candidate's behavior and personality outside of the interview, and are most interested in professional presentation and how the candidate would fit with the company culture. Here are five strategies anyone can use to 'advance and own their professional development'." First three of five strategies are online: 1) Use Facebook in a hybrid way. Facebook can be one of the most effective and diverse self marketing, branding and networking assets of all of the social platforms. Posting professional questions, article linking, Facebook chats and using the Notes Feature are all great ways to brand yourself on Facebook. 2) Brand your LinkedIn and Twitter pages content and information. Having a content rich, branded landing page on LinkedIn and Twitter can make a strong first impression. Complete your profiles and tell your story in your job history. This makes you more personable and shows people you are serious, professional and you want to be remembered. 3) Launch your own blog or guest blog for other strategic sites. This is one of the best ways to share how you think and show your knowledge and expertise, as well as highlight others in your field that you admire or want to emulate. Some of the free sites you can use are WordPress, Weebly and Wix.

"In the real world, you don't have infinite resources; you don't have a perfect product; and you don't sell to a growing market without competition. You're also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. This is my advice to help you."

Branding used to be purely for businesses, but that's not the case anymore. Personal branding has taken off and in recent years become quite popular, especially with young professionals. Personal branding is when you have a specific look, feel, or message associated with your name. Using social media, anyone can create their own personal brand.

Tom Peters introduced the concept of "personal branding." In this introductory article, he describes the need to have a brand and how one establishes it.

Excellent Slideshare presentation on The Brand Gap

Once again, Copyblogger offers something very worthwhile! Clear and great ideas about how one's "brand" opens or closes doors. 1. Plan the effect you want to have--get to know your audience to use their words in your message 2. Dress the part--understand what motivates them and choose a website theme that uses brand colors, right fonts, and print materials to make a consistent positive impression 3. Stand up straight and make eye contact--own your look on a couple of social media platforms. Do blog posts, webinars, speaking gigs, and interviews. 4. Speak their language--goes back to #1 a bit; do a focus group to pick up their phrases 5. Direct their eyes to your best attributes--three things--size, color, and placement 6. Be yourself--find a way to make them talk about you; exude confidence in what you're doing.

Tom Peters, who is credited with introducing the term "personal brand" discusses what a personal brand is not.

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

A great discussion of brand that we are trying to effect in the Studio with our purpose driven raison d'etre, Tom Fishburne, June 30, 2013.

Suggestions for online branding

Suggestions for personal branding

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

How a nonprofit used the personal Twitter "brands" of its employees to expand its reach with news media and other key audiences.

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

useful suggestions for branding and markeing

brand yourself tool for use in rebranding oneself online.

This Harvard Business Review article provides tips for reinventing yourself.