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This blog post by Beth Kanter, January 24, 2013, has lots of considerations for working with nonprofits on social media adoption and use. Good links to other resources, too, including legal counsel-type guidance. Raises several issues for me including blending uses of social media (external, face forward kinds of promotional and educational sharing as well as learning with each other, for example) and legal angles to understand, and guidance for volunteers in addition to staff, especially in professional membership associations where members may do far more sharing than staff. A social media policy for a np--professional membership association--with volunteers in addition to or instead of staff doing most of the representation for the organization would need to be explicated as well. We need to understand this thoroughly as we work with organization

Interesting look at associations' challenges in 2014 Following 2013, a year in which 42 percent of the respondents to the "DC Associations Salary Survey Report 2013-2014" reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. The survey also identified several of the ways associations plan to foster growth this year. "This pressing issue is confirmed by plans to find innovative ways to deliver programs and services-clear paths to increasing membership and revenues," according to the report. Increasing staff performance and productivity was also reported as a strategic priority to ensure growth in 2014. Fifty-eight percent of respondents reported that they plan to do so. Roughly 50 percent plan to increase staff in key areas and increase staff training and coaching.

This page focuses on the Towards Maturity Learning Landscape Audit (LLA)--survey tool to help businesses understand how their staff learn, both formally and informally. The few bullet points contrast the views of 2,000 randomly selected learners from the private sector with 500 L & D professionals--a wide gap exists with regard to how learners are learning and like to learn with what L & D professionals are doing. For instance, 80% of learners prefer work in collaboration with other team members whereas only 1 in five L & D managers surveyed actively encourage staff to help each other solve problems using social media.

excellent points for us to stress in our work, too.

article by Steve Daigneault, 2.15.2013 on what the Obama campaign staff learned from their fundraising and advocacy program in 2012. Excerpt: "Facebook app made a huge difference for their mobilization efforts. The app allowed the campaign to ask supporters to contact specific people on their friend list based on geography via Facebook. Toby and Marie estimated that millions of additional people were reached this way that weren't reachable via any other channel. Best performing appeals often had the highest unsubscribe rates. Turns out, evoking passion in supporters worked both ways, but ultimately the campaign decided the positive fundraising results were worth the increased unsubscribes. Even when considering retention, the conversion stats outweighed the downside of losing people."

blog post by Kurt Mackey at MongoHQ, a distributed company, on working remotely and how hard it is to come up with an effective system for engaging workers. It is a work in progress. Need firewalls between personal life and work life--sound has to be managed for one thing. Mentions the blending of in-office staff and remote staff and a 'standard' for everyone to use the same collaboration tools, be available via the same channels, and produce documentation of interactions that are important to share. Has a whole section on the practical (and the tools they use to communicate) prefer async communications! Have a central work tool (Compose to record what is being produced each day); day to day communication in Hipchat, use pre-reads to meetings on a Wiki that get updated on Hackpad during the meeting, open mailing lists, Sqwiggle for face time, and Google Hangouts, too. Final recommendation is to "keep iterating" to build a remote friendly culture.

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

blog post by Beth Kanter on social media guidelines, March 20, 2013, yet another practical body of knowledge to become comfortable with in working with orgs on using social media for learning, promoting, educating, inspiring, etc. excerpt Social Media Guidelines or what some call a social media policy summarizes your organization's social media goals, how staff will participate (dos and do nots), identifies legal and privacy issues, a social media work flow, and staffing needs.

Really good article by Joe Rominiecki, June 24, 2015, AssociationsNow, on how online community moderation/support will become part of the role of more staff, not just community managers, in businesses, nonprofits, etc. Cites the recent Community Roundtable's report, too.

Preoccupations by Jonah Stillman on millennials using smartphones to take notes during corporate meetings and how a senior staff person first chastised him (privately) but after being informed that he was using the phone to take notes, the senior staff/mentor encouraged participants to ask for notes from earlier presentations from the young man.

How a nonprofit used the personal Twitter "brands" of its employees to expand its reach with news media and other key audiences.

Great article by Joe Rominiecki, June 24, 2015 in AssociationsNow on the online community manager role; quotes the latest Community Roundtable report on how the online community management skillset is needed by many staff, not just one person. There is a big difference between lurking or contributing as an individual in Facebook or LinkedIn groups and mentoring/leading/supporting an online community. Supports our inclusion of "convening" as a vital digital literacy skill.

Really wonderful article on nonprofit leadership development and how the lack of it leads to much external executive hiring and high turnover in these roles

article by Jenna Goudreau, Forbes staff, April 26, 2010 on how women are more social and specific action oriented while men are more strategic in their use of blogs, networks, etc.

article by Jenna Goudreau, Forbes staff, April 26, 2010 on how women are more social and specific action oriented while men are more strategic in their use of blogs, networks, etc. 

excellent explanation by Tom Vander Ark on why parent-managed learner profiles are becoming more important all the time for young people.  Is the corollary true for adults owning their learning in portable, digital carry-alongs for sharing with potential employers, etc.  

excellent article by Jennifer Chandler and Kristen Scott Kennedy on building capacity through networks, February 5, 2016. 

Great article on capacity building for nonprofit leadership and staff in communities of color serving people of color

Access to NCWO's Membership List-serv is a key NCWO Membership Benefit. Only NCWO Member Organization staff and individual members are included. The list-serve allows members to quickly reach more than 240 member organizations and individuals through email and share Action Alerts when your letters require cosponsors, Members of Congress need constituent calls, or your upcoming event or most recent report can use widespread promotion.

Great resource by Idealware for nonprofits to use to use social media well for different purposes such as events, outreach, volunteer recruitment, etc. Oddly, professional development or learning by staff/volunteers/across organizational boundaries is not mentioned. Wonder if we should reach out to Idealware's authors to discuss adding another section to guide next year?

Nice marketing by Jane Hart for selling their workshops, December 2013, C4LPT.

Survey by Seth Kahan of 135 executives of trade associations and professional societies among others. Listed innovation priorities for future: educational offerings mentioned 101 times (135 survey participants), member experience--78, meetings--65, ...technology--56 Interesting innovations identified by survey participants on page 17 starting with this one: identifying a unique way of delivering women's leadership programming. Many organizations do it, most for their internal staff development, but don't do it well. We want to drop anchor in a crowded ocean and dive deep below the surface for our reach. Another one: creating an institute to advance the profession: research, human capital and practice management. Yet another: practice Portal www.asha.org/practice-portal/