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Doris Reeves-Lipscomb

Don't Let Your Community Manager Go It Alone: Associations Now - 0 views

associationsnow.com/...let-community-manager-go-alone

community manager Associations_Now Digital Literacy Rominiecki womenslearningstudio

shared by Doris Reeves-Lipscomb on 29 Jun 15 - No Cached
  • “We talk to community managers all the time and we ask ‘What’s the thing you didn’t think was going to be part of your role? What’s the one component you were surprised how much time you were spending on it?’ It’s almost always evangelism and coaching,” said Jim Storer, principal and cofounder of The Community Roundtable, during a webinar earlier this month cohosted with community platform provider Higher Logic. Storer’s colleague and TheCR cofounder Rachel Happe added that the organization created a working group on the role of “becoming an internal consultant,” just to help TheCR members excel in that role.
  • TheCR report also notes that “best-in-class” online communities are more often managed by a staff team, rather than by a single person.
  • “Given what we now know about the complexity of—and potential for—sustained and productive engagement, the notion that a lone community manager can address all the strategic, operational, and tactical responsibilities is quickly fading,” the report states. “Implementing many of the processes and programs that are markers of maturity generally requires more resources, and best-in-class communities with bigger teams are able to prioritize community programming, advocacy programs, community management training, and other key community elements.”
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  • “Just like we had with email, I think the whole population is going to have improved online engagement literacy,” Happe said during TheCR’s webinar, describing her five-year outlook. “I think we’re going to see an understanding that community management is a critical 21st-century skill, not just a role.”
  • Doris Reeves-Lipscomb on 29 Jun 15
     
    Great article by Joe Rominiecki, June 24, 2015 in AssociationsNow on the online community manager role; quotes the latest Community Roundtable report on how the online community management skillset is needed by many staff, not just one person. There is a big difference between lurking or contributing as an individual in Facebook or LinkedIn groups and mentoring/leading/supporting an online community. Supports our inclusion of "convening" as a vital digital literacy skill.
Doris Reeves-Lipscomb

An Old-School Method for New Member Engagement: Associations Now - 0 views

associationsnow.com/...l-method-new-member-engagement

Associations_Now membership committees volunteering governing womenslearningstudio engagement

shared by Doris Reeves-Lipscomb on 13 Jun 14 - No Cached
  • Doris Reeves-Lipscomb on 13 Jun 14
     
    Blog post by Joe Rominiecki, June 11, 2014, on how staid organization--American Neurological Association--changed admission requirements and found new-"old ways" to engage with younger, newer members in the course of the first year of membership. 300 out of 1,880 at end of 2013 were new, often younger members. ""We have quite a few committees, and the committee work is a lot. The annual meeting programming is extremely scientific, so their participation in our interactive lunch workshop committee or our faculty development committee or our scientific programming committee is critical to the success of the meeting," Smith says." Excerpt: I'm a strong believer that the type of volunteering offered to young members is crucial, too. It has to be meaningful work. If I'm offered a choice between joining a group for young professionals or joining a planning committee for a particular association function (event, publication, education, etc.), I'll take the latter. I'd rather not just be lumped in with other young pros, fenced off in a separate little play area. I want to be doing some real work for the association. And DTV says I'm not alone: In that study, "I can do something for a profession or cause that is important to me" ranked as the most important reason for volunteering in associations, and that was true for all generations.""
Doris Reeves-Lipscomb

Don't Let Your Community Manager Go It Alone: Associations Now - 0 views

associationsnow.com/...let-community-manager-go-alone

community manager Associations_Now Roundtable online community womenslearningstudio

shared by Doris Reeves-Lipscomb on 07 Jul 15 - No Cached
  • For those that host online communities for their members, the new front-line staff may very well be the person managing the online community.
  • Wohlers is the lead staff manager for SPE Connect, a platform for SPE’s 141,000 members to meet and discuss their industry, and its multiple communities for various technical areas, subdisciplines, and association committees.
  • It’s almost always evangelism and coaching,” s
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  • That’s a challenging position for just one person, which is why community managers need all the help they can get.
  • “Given what we now know about the complexity of—and potential for—sustained and productive engagement, the notion that a lone community manager can address all the strategic, operational, and tactical responsibilities is quickly fading,” the report states. “Implementing many of the processes and programs that are markers of maturity generally requires more resources, and best-in-class communities with bigger teams are able to prioritize community programming, advocacy programs, community management training, and other key community elements.”
  • I think we’re going to see an understanding that community management is a critical 21st-century skill, not just a role.”
  • Doris Reeves-Lipscomb on 07 Jul 15
     
    Really good article by Joe Rominiecki, June 24, 2015, AssociationsNow, on how online community moderation/support will become part of the role of more staff, not just community managers, in businesses, nonprofits, etc. Cites the recent Community Roundtable's report, too.
Doris Reeves-Lipscomb

Reddit: Don't Leave Your Volunteer Moderators Lonely, Either: Associations Now - 0 views

associationsnow.com/...reddit-volunteer-moderators

reddit volunteer associations moderators womenslearningstudio

shared by Doris Reeves-Lipscomb on 07 Jul 15 - No Cached
  • It’s clear here that reddit—a site that is pretty much nothing but community—faces the same kinds of disconnects between executives and ground-level support that happen in associations where communities are only small parts of the total member offerings.
  • Reddit highlights how harmful a poorly handled staff transition can be for these volunteers.
  • When it comes down to it, an online community is about people, not just technology. And keeping that trust between community managers and the community at large is hugely important.
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  • Respect Your Volunteers A few weeks back, my colleague Joe Rominiecki made the case that we need to show that we’re supporting our community managers, who may be playing an important role without a ton of support.
  • “For those that host online communities for their members, the new front-line staff may very well be the person managing the online community,” he explained before hopping into The Community Roundtable’s latest “State of Community Management” report.
  • It’s clear here that reddit—a site that is pretty much nothing but community—faces the same kinds of disconnects between executives and ground-level support that happen in associations where communities are only small parts of the total member offerings.
  • The ripple effects of what happened to Taylor only highlight this. Because of the role people near the front lines play in keeping a community moving, they often have tribes of their own, and those tribes may instill a high level of passion among your most active community members—your moderators.
  • Because of the role people near the front lines play in keeping a community moving, they often have tribes of their own, and those tribes may instill a high level of passion among your most active community members—your moderators.
  • “Everything about which Reddit talks a big game—curbing abuse, protecting free speech, being the ‘front page of the Internet’—is directly tied to a model of content curation over which the company has little authority.”
  • tied to a model of content curation over which the company has little authority.”
  • In other words, volunteer moderators hold huge amounts of control, despite not getting a paycheck. They deserve to know what’s going on, and you have to keep them happy.
  • Doris Reeves-Lipscomb on 07 Jul 15
     
    Interesting assessment of the value of volunteer moderators, July 7, 2015, by Ernie Smith on Reddit
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