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Center for Association Leadership, FAQ page ASAE members primarily represent trade associations, and individual membership organizations or professional societies, organized under Section 501(c)(6) of the tax code; and philanthropic organizations, organized under Section 501(c)(3). In 2009, there were 90,908 trade and professional associations, and 1,238,201 philanthropic or charitable organizations. Associations are organized for all types of purposes, but there are some recurring benefits they typically provide their members, including: Education / professional development Information, research, statistics Standards, codes of ethics, certification Forum (face to face or virtual) to discuss common problems and solutions Service / mission oriented - volunteerism and community service Provide a community, network, "home", identity, participation What is the role or connection between ASAE, and the association community at large? A: ASAE is often thought of as the gateway to associations, because it is the largest organization of its kind working to advance and promote the association profession. ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. The promise ASAE makes to members is to provide exceptional experiences, a vibrant community, and essential tools that make them and their organization more successful.

by Seth Kahan, April 12, 2013, Fast company 1. fundamental model of membership is in question ...What is membership turning into? Too early to tell. Engaged action is one candidate. This is the anticipated, intentional, collective behavior of a group. 2. Adoption of private sector business practices ...Pursuing the bottomline in tough market conditions seems like a no-brainer, but the overall impact is not necessarily what is desired for a mission driven organization, shifting priorities away from impact and member value. 3. Talent ...continuous, aggressive professional development is an organizational asset only in some associations. This is changing. It means less certainty for employees while it opens up new territory for innovation and expansion of the organization. 4. Competitive intelligence ...many associations are doing negligible work on behalf of their mission. Prices for gathering intelligence are plummeting. Often it is only the CEO who actively searches for new information and connects the dots for organizational strategy. Expect this to change 5. Disruption of members' business Savvy associations leaders are looking around the curve, putting the puzzle together for members. This means going beyond providing information and ata. Instead it means compiling, analyzing, distilling and communicating useful knowledge that impacts members' lives. ???It is not uncommon to see associations beefing up their subject matter experts these days because members need it in a disruptive economy. 6. Driving uptake in a competitive world ...each association owned a small monopoly, providing the single best resource to everyone in their field. No more. With the advent of 24/7 interconnectivity, anyone can set up shop and begin serving your members.

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Interesting look at associations' challenges in 2014 Following 2013, a year in which 42 percent of the respondents to the "DC Associations Salary Survey Report 2013-2014" reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. The survey also identified several of the ways associations plan to foster growth this year. "This pressing issue is confirmed by plans to find innovative ways to deliver programs and services-clear paths to increasing membership and revenues," according to the report. Increasing staff performance and productivity was also reported as a strategic priority to ensure growth in 2014. Fifty-eight percent of respondents reported that they plan to do so. Roughly 50 percent plan to increase staff in key areas and increase staff training and coaching.

Blog post by Joe Rominiecki, June 11, 2014, on how staid organization--American Neurological Association--changed admission requirements and found new-"old ways" to engage with younger, newer members in the course of the first year of membership. 300 out of 1,880 at end of 2013 were new, often younger members. ""We have quite a few committees, and the committee work is a lot. The annual meeting programming is extremely scientific, so their participation in our interactive lunch workshop committee or our faculty development committee or our scientific programming committee is critical to the success of the meeting," Smith says." Excerpt: I'm a strong believer that the type of volunteering offered to young members is crucial, too. It has to be meaningful work. If I'm offered a choice between joining a group for young professionals or joining a planning committee for a particular association function (event, publication, education, etc.), I'll take the latter. I'd rather not just be lumped in with other young pros, fenced off in a separate little play area. I want to be doing some real work for the association. And DTV says I'm not alone: In that study, "I can do something for a profession or cause that is important to me" ranked as the most important reason for volunteering in associations, and that was true for all generations.""

Tech-Enabled Learning by Whitehorne, Associations Now, January 2016, refers to recent survey on associations using technology to help their members/staff learn

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

article by samantha whitehorne, Associations Now on pop-up events--one day high-quality connecting/learning events, May 2016

white paper out on how associations can add value by providing different kinds of development opportunities with mini-credentials and certificates for employees desiring to move upward in their careers.

blog post by Gayle Bennett, 8.3.15 on finding and asking the right questions to hire the best people for associations

blog post by KatieBascuas, May 29, 2014, discusses three types of "fringe" learning benefits: MOOCs, flipping (riding on the idea of flipped classrooms), and microcredentials (badges and such). Only a minority of associations are trying these out. Very interesting assessment and use of terms. Opportunity?

This blog post by Beth Kanter, January 24, 2013, has lots of considerations for working with nonprofits on social media adoption and use. Good links to other resources, too, including legal counsel-type guidance. Raises several issues for me including blending uses of social media (external, face forward kinds of promotional and educational sharing as well as learning with each other, for example) and legal angles to understand, and guidance for volunteers in addition to staff, especially in professional membership associations where members may do far more sharing than staff. A social media policy for a np--professional membership association--with volunteers in addition to or instead of staff doing most of the representation for the organization would need to be explicated as well. We need to understand this thoroughly as we work with organization

Bog post by Denise Alvarez, 9/23/14 on revamping in-house publication and importance of reflection. "It's important to take a moment to reflect. As YPs in the association world, we're given many opportunities to revamp or re-create materials, programs, and more. It's a great idea to take a moment after the project is complete to breathe and enjoy the finished product. See what you learned from the process and be sure to tell yourself "Well done!" when you hit the nail on the head."

blog by Mark Athitakis, Associationsnow blog, August 17, 2015 "Everything I Needed to Know About Association Governance I Learned in Kindergarten: Contribute ideas, respect differences, don't interrupt, ask questions, plan ahead, show up on time, let everybody speak."

Interesting assessment of the value of volunteer moderators, July 7, 2015, by Ernie Smith on Reddit

article by Robert Elsenpeter, Star Tribune, 2008. Expand Your Network Many admins are already members of the International Association of Administrative Professionals (IAAP). And while that is a group worth joining, there are other organizations - like Toastmasters - that can help your professional life. "Attend community groups and industry association meetings," says Kathy Northamer, vice president of OfficeTeam in the Twin Cities. "Make presentations on your area of expertise. Volunteer with a nonprofit. You'll not only gain new contacts, but acquire experience and work samples you can use to build your career." Different organizations can offer different opportunities. But there is one thing they all have in common and it's something beneficial for the admin. "Networking, networking, networking!" says Northamer. "The more contacts in your network who know you, the more likely you will secure leads, interviews and interesting job offers." Reasons to Join a Professional Organization: Personal and professional development resources. Networking opportunities. Professional certification that can help your career. Service and support from the national organization. Opportunities to develop one's leadership skills. Discounts on related products and services. Regular organization conferences. Member publications.

blog by Eli Dourado on March 6, 2013 on binge learning. Excerpt: A combination of technology (DVRs) and market service providers (Netflix, Hulu, On Demand) have transformed how and when and where we watch "television." I suspect that students want the same things. Technology and market forces appear to be reshaping how and when and where we learn. Perhaps we education providers should pay attention. But the kind of bingeing that people might like to do with online courses is entirely different. Most people who sign up for an online class at Udacity or Marginal Revolution University want to take the class for its own sake, not as a requirement for some broader credential. The point is not to learn and forget-it is to indulge an interest. This seems like a more natural way to learn than traditional educational structures can offer: develop an interest and mercilessly indulge it until another interest supersedes it. It is a method that conserves the mental energy associated with willpower, leaving more of the brain's resources to focus on the material itself. Since it relies on the student actually being interested in the class, it is hard to fit into a physical schooling environment, where classes have to begin on a schedule, go slow enough for everyone to keep up, and run in parallel with other classes. Online education also saves the resources associated with context switching. Humans are notoriously bad multitaskers. Each time a high school student has to change classes, she has to quickly stifle the thoughts and questions raised in previous classes to focus on the current class. She has to expend mental resources remembering where the previous session of the current class left off. And when she returns to the class that stimulated the thoughts that had to be stifled, she may not recall them. Far better to focus on-or even to binge on-one subject until she is at a good stopping point.

article by Thomas J. Denham in About.com Job Searching Benefits 1. Networking 2. Professional trends 3. Attending conferences 4. Publications 5. Job listings 6. Product discounts 7. Mentoring 8. Building your resume through volunteering These two speak more to what you should consider before joining an association 9. Being selective 10. Asking questions

AssociationsNow blog, July 30, 2014 "Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year's survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. The survey gathered input from 487 organizations that represent fewer than 500 members and have operating budgets of less than $500,000. The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances."

Blog post from Associations Now on CPA group setting up its new learning model--ongoing conversation with members and people outside the profession on its website--on future of profession.