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Interesting article on how millennials are not buying cars or houses. This quote makes me think about how we market to middle-aged career professionals, i.e., "I've made it and I'm a tech person." (based on how I use IT technology to communicate, collaborate, and convene groups online) "Subaru's publicist Doug O'Reilly told us, "The Millennial wants to tell people not just 'I've made it,' but also 'I'm a tech person.' " Smartphones compete against cars for young people's big-ticket dollars, since the cost of a good phone and data plan can exceed $1,000 a year. But they also provide some of the same psychic benefits-opening new vistas and carrying us far from the physical space in which we reside. "You no longer need to feel connected to your friends with a car when you have this technology that's so ubiquitous, it transcends time and space," Connelly said."