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Blog post by Lara Galinsky on Dowser (who's solving what and how), August 6, 2012 "This may sound idealistic but we are already on the way. According to Net Impact's recent Talent Report: What Workers Want in 2012, the Millennial generation wants, and expects, to do good and do well in their paid work. In fact, a majority of students (65 percent) expect to make a difference in the world through their work, and 53 percent would take a 15 percent pay cut to work for an organization whose values matched their own. However, in my experience, too few of these students know the kind of difference they want to make, and how to make it. And that is the real opportunity. In order to harness this generation's desire to create change, we must move away from the antiquated concept of vocation, which emphasizes what's in it for the individual: whether it will sustain their interest or bring them fame or fortune. Instead, we need to help young people start their professional lives by asking questions. What issues, ideas, people, and projects move them deeply? What problems are theirs to own? How can they combine their heads and hearts to address those problems? What is their unique genius and how can it be of use to the world beyond themselves?"

article by Galinsky and Gino