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Good definition of social media vs. social networking from Huffpost Books by Fauzia Burke, 10/2/2013. Defines social media as the content you upload, and a one-to-many communication method. You own the content you share and have to produce it yourself. Social Networking, on the other hand, is engaging your audience with sites like Facebook and Twitter. Social Networking is about creating relationships, communicating with your readers, building a following. It is important to listen as much as talk with social networking so it becomes a sharing, and conversation-rich communication.

Excellent article by Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre explaining social media building blocks in Business Horizons (2011) 54, 241-251. Like the honeycomb image of social media functionality in particular.

Susanna Gebauer talks about Germans but the same misunderstanding may exist here about the usefulness of social media for increasing one's influence. Certainly, the more retweets, followers, favorites, comments we get, the more we get known.

Article by Timothy Stafford, November 2014, eLearn Magazine. Reports on study of 25 instructional designers who had at least three years of experience in p.i. design and one year of implementing social media into their instructional design platforms. Most interesting to me is the equal weight given to 3 learning theories to drive design and very broad definition of social media (which I agree with). Conclusion "Learning is shifting, but in many ways it is the foundations of learning that are having the most profound effect on contemporary instructional designers. Defining social media, digital literacy and learning, knowing, and expertise are only the tip of the iceberg for the future of learning within digital environments."

Slideshare presentation by NicoleElmore on social media--interesting stats on social media usage

good article on using social media to achieve goals

From ReferralCandy.com on the difference between social networks and social media. Examines the history of using these terms: prior to 2010, social network was more widely used. Sites such as Facebook and Twitter were just trying to connect people together. However, after 2010 both FB and Twitter started to become news and resource sources and the emphasis changed from connections to content. An example from Twitter: Used to ask - What are you doing? Now ask - what is happening?

Connected Learning, a new research-driven initiative was introduced at the Digital Media and Learning Conference 2012. This blog post by Jackie Gerstein discusses its essence and includes TED video of Henry Jenkins and separate video of Mimi Ito. See excerpt on core values and principals of connected learning: At the core of connected learning are three values: Equity - when educational opportunity is available and accessible to all young people, it elevates the world we all live in. Full Participation - learning environments, communities, and civic life thrive when all members actively engage and contribute. Social connection - learning is meaningful when it is part of valued social relationships and shared practice, culture, and identity (http://connectedlearning.tv/connected-learning-principles). This initiative is being driven by the following design principles: Shared purpose - Connected learning environments are populated with adults and peers who share interests and are contributing to a common purpose. Today's social media and web-based communities provide exceptional opportunities for learners, parents, caring adults, teachers, and peers in diverse and specialized areas of interest to engage in shared projects and inquiry. Cross-generational learning and connection thrives when centered on common interests and goals. Production-centered - Connected learning environments are designed around production, providing tools and opportunities for learners to produce, circulate, curate, and comment on media. Learning that comes from actively creating, making, producing, experimenting, remixing, decoding, and designing, fosters skills and dispositions for lifelong learning and productive contributions to today's rapidly changing work and political conditions. Openly networked - Connected learning environments are designed around networks that link together institutions and groups across various sectors, including popula

Interview by Andrew Leonard, February 22, 2014, with danah boyd on Salon on findings from her new book--It's Complicated: the social lives of networked teens. The "why" they hangout and their actual skill levels excerpts are below. "What exactly is it that teens are trying to do with social media? They're looking for a space to hang out. When we grew up it was the mall or cafes or a variety of other physically grounded spaces. Teens today don't have access to those kinds of spaces and what they've done is they've turned to social media to regain some kind of access to public life. These new "networked publics" - places like Twitter and Facebook - are spaces that are created by digital technologies but they are really about people - the broad network of people that teens have learned to negotiate and socialize around." Teens seem to embrace these new "networked publics" very rapidly, but one chapter of your book annihilates the notion that teens are somehow "digitally native" - that they somehow understand these new technologies more readily or more naturally than their forebears. Teenagers are much more willing to experiment with these technologies to service their end goals - their social goals. There is no doubt about that.. Teens are always much more willing to just try things out. But just because they are willing to try things out doesn't mean that they understand how it works. That doesn't mean that they are inherently technologically sophisticated or understand technology in the ways that are often implied by "digital native."

"Did you know that the words you use within your content could drastically affect how much social media traffic you get? For example, if you want more Facebook traffic, then using words like "when," "tell us," "submit," "deals," and "discounts" can help you get more shares, likes and traffic to your site. On the other hand, if you use the words "contest," "promotion," or "coupon" on Facebook, you'll actually get fewer shares and likes and less traffic."

Guy Kawasaki has an enormous following on Twitter and is recognized as a social media guru. In this article, he describes the steps he took to make a small event stand out on social media. " I learned that it's possible to ensure that an event is covered in social media -- even trending as a hot topic with an event with only 100 attendees -- if you know what you're doing. Here's how."

nice post by Kanter on nonprofit leaders using social media authentically and effectively

great post by Susanna Gebauer on freelancers using social media, from September 18, 2014.

"Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we'd all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I'm sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)."

A great summary of why social media presence (LinkedIn, blogging for work and privately) is so important in the search for employment. Blog post by Irene McConell, June 22, 2014

nice infograph by Wendy Frink, social media editor at Entrepreneur , June 25, 2014, on using social media effectively with infographics, valuable content, bylines, etc.

Interesting blog post by Debra Donston-Miller on importance of social media metrics, April 4, 2012 1. Quality of fans/followers (organically targeting connections as followers react, reveal interests) 2. Social demographics (language, countries, age...) 3. Most popular pages, posts, and tweets 4. Page views and click-throughs (what gets read and shared) 5. Conversion (buy something, sign up for something, consume something

Interesting study on social media users by Pew Internet and American Life Project, December 2012, released February 2013, by Maeve Duggan and Joanna Brenner Summary Twitter attracted 16% of all internet users. They were more likely to be younger (18-29), African American, or Hispanic, and urban. Pinterest attracted 15% of all internet users. They were five times as likely to be women as men, more likely to be wealthier, and rural. Instagram users make up 13% of all internet users. They are more likely to be younger, African-American, Hispanic, and urban. Facebook has 67% of all internet users participating. They are more likely to be younger and more urban. Tumblr has only 6% of all internet users. They are 4x more likely to be younger than older.

Good information on who's using social media by age group and gender, and race/ethnicity. Looks like Facebook at 67% is the highest (and at its prime?). Pew Internet and American Life Project. December 2012.

Creative graphic on social media using donuts, 3.19.13 by Jeff Hester on his blog