Group items tagged

Interesting blog post by Debra Donston-Miller on importance of social media metrics, April 4, 2012 1. Quality of fans/followers (organically targeting connections as followers react, reveal interests) 2. Social demographics (language, countries, age...) 3. Most popular pages, posts, and tweets 4. Page views and click-throughs (what gets read and shared) 5. Conversion (buy something, sign up for something, consume something

Blog post at P2PU, 2.13.13, that references MIT Media Lab's indicators for measuring success--might they apply to WLStudio? See excerpt below. "Finding the Right Metrics It can be easier to think about success in terms of indicators. High-level indicators are essentially aggregates of measurements that give you a quick indication of whether or not the organization is on target with its goals and will allow us to map all projects and initiatives to the objectives - bearing in mind that most projects don't fit nicely into a single goal or objective, but it's helpful to know how each project is contributing to the overall goals of the organisation. MIT Media Lab uses three indicators when they measure success: Uniqueness - have we done something new that helps the field? Impact - Have we reached people? Magic - Did we create epiphanies and enable serendipity? "

Susanna Gebauer talks about Germans but the same misunderstanding may exist here about the usefulness of social media for increasing one's influence. Certainly, the more retweets, followers, favorites, comments we get, the more we get known.

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Post by Katie Salen, July 26, 2012, Leveling Up project at Connected Learning Research Network. I like this emphasis on individual and collective gains in connected learning networks. And how connected learning is "value additive." Excerpts: "Further, because connected learning, as a model, advocates for experiences that offer low barriers to entry and information, social supports for learning, and diverse opportunities for the development of interest and expertise, it must also advocate for outcomes that are both individual and collective in nature. It is no longer enough to develop metrics and pathways for individual outcomes; we must also find ways to recognize outcomes produced by groups or communities and provide pathways for collective participation. Or so our hypothesis goes." As a community, the members of Ravelry produce knowledge and expertise, projects and products with academic, civic, and peer value. The welcoming nature of the site and the mere existence of the thousands of groups it hosts are mechanisms inviting participation and the development of shared knowledge. Conversely, the environment provides individuals with opportunities to acquire social, economic, and cultural capital, to learn domain-specific content and skills, and develop metacognitive skills and learning dispositions. Unlike models of learning that center solely on individual outcomes and competition for zero-sum resources and rewards, like those seen in most schools, Ravelry exemplifies how connected learning is value-additive, elevating individuals and collectives in an integrated way. High-functioning connected learning environments are characterized not only by engaged learning at an individual level, but by high quality content and standards and collective purpose that is shared by all participants.

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

stats on iTunes apps. Dizzying!

Interview with Vera Michalchik published by DML Research Hub, funded by the McArthur Foundation. Michalchick heads up research on Informal Learning Environments in SRI International's Center for Technology in Learning. "I'm paraphrasing Richard Feynman who said that the more that we have a monoculture of learning, the less chance we have of producing creative, innovative, capable thinkers. We really want diverse learning environments, and assessment is always the tail that wags the dog. People are beholden to systems of accountability, and what knowledge is valued and how that knowledge is valued really shows up in an assessment system. Besides reducing the diversity of learning environments by having common metrics, we short-change a natural process. This is what we mention in the Naturalizing Assessment article. " Offers pros and cons on badging system (is disinclined but open-minded about their usage) and suggests various kinds of informal learning assessments that do not following the standardized testing model such as: continual monitoring of where kids are in the program, for when kids are "getting it", "minimally invasive studies of behavior and performance" to support documentation of participation and capacity building, ethnology, video documentation, data mining methods of video archives, embedded assessment in learning games, etc.

Jenn Deering Davis, 2012 Recommends: using an official conference hashtag 1. unique tag 2. communicate official tag 3. Track mention of the official and unofficial hashtags Surfacing interesting conference topics 4. Follow conversation as it unfolds 5. Pay attention to retweets 6. Use official handle to ask questions 7. Find problems quickly Sharing important conference content 8. Use official handle to post announcements and schedule changes 9. Distribute speaker slides 10. Answer attendee questions Tracking audience engagement 11. Measure total Twitter audience size 12. Determine popular speakers and presentations 13. Share metrics with sponsors Gathering feedback or your next conference 14. Tweet links to conference feedback survey 15. Compare this conference to other events 16. Analyze qualitative tweet content

Blog post identified by Brenda Kaulback for CPsquare Inquiry 2013. Blog by Scott Jaschik, August 19, 2013, focuses on the DOCC, a MOOC feminized with different values and pedagogy. Excerpt "The DOCC aims to challenge MOOC thinking about the role of the instructor, about the role of money, about hierarchy, about the value of "massive," and many other things. The first DOCC will be offered for credit at 17 colleges this coming semester, as well in a more MOOC-style approach in which videos and materials are available online for anyone." Excerpt: "A DOCC is different from a MOOC in that it doesn't deliver a centralized singular syllabus to all the participants. Rather it organizes around a central topic," Balsamo said. "It recognizes that, based on deep feminist pedagogical commitments, expertise is distributed throughout all the participants in a learning activity," and does not just reside with one or two individuals. Read more: http://www.insidehighered.com/news/2013/08/19/feminist-professors-create-alternative-moocs#ixzz2xY8xLHur Inside Higher Ed

good article on how more work is shifting to an always-on demand model in order to succeed or at least stay employed. Mathew Ingram, August 20, 2015

Nice summary by Alex Beall, Associations Now, of Srini Rao's opening remarks at 2017 conference. Take risks, act on crazy ideas, make it yours, not a replication of best practice.