Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media... - 0 views
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Doris Reeves-Lipscomb on 12 Mar 14Excellent article by Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre explaining social media building blocks in Business Horizons (2011) 54, 241-251. Like the honeycomb image of social media functionality in particular.