How Germans Fail At Social Media - The Social Marketers - 0 views
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Next to the clicks on the links I share in social media, shares (or retweets) of my updates is the second most important metric I monitor (depending on what I am working on, it can be the most important metric). Isn’t that what we are all looking for? Shares by others give my posts and content an additional audience. Posts getting viral (meaning an endless number of people share our post) is the ultimate success in social media – or isn’t it?
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One of the basic metrics to show success of a Blog, a Tweet or a Facebook post is the number of retweets or shares the post gets. If you want to grow in social media, you have to get yourself and your content in front of a larger audience. One legitimate way to achieve this success is to get your content shared by third parties. Otherwise you will always and forever be talking to yourself and already existing friends and family.
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Susanna Gebauer talks about Germans but the same misunderstanding may exist here about the usefulness of social media for increasing one's influence. Certainly, the more retweets, followers, favorites, comments we get, the more we get known.