Group items tagged

Has some good ideas (even if they are for academics being reviewed by vitae committees) for curating your online presence, Karen Kelsky, Chronicle HE,

Dawn Schawbel writes for Forbes, 2/21/2011 on why the online presence will replace the resume (only has six years to make his ten year predictions come true)

A great summary of why social media presence (LinkedIn, blogging for work and privately) is so important in the search for employment. Blog post by Irene McConell, June 22, 2014

This Slideshare provides useful information for researching and improving one's online presence.

Interesting post on heightened presence of the Girl Scouts at the Consumer Electronics Show in Las Vegas in January 2016; they have a Cookie 2.0 personal website and app to assist cookie sellers/buyers and encourage girls to go into STEM fields.

how to move from specialist leader role to generalist leader role by Wanda T. Wallace, and David Creelman, June 18, 2015. One recommendation is to develop executive leadership presence--the confident physical demeanor that LeanIn also emphasized. In other words, confidence before competence.

Steps to take to delete yourself from any presence on the internet. Although this may not be helpful for all accounts, it does give info on how to delete major accounts like FB, so you can delete selected accounts if you wish.

Steps to take to delete yourself from any presence on the internet. Although this may not be helpful for all accounts, it does give info on how to delete major accounts like FB, so you can delete selected accounts if you wish.

Four minute video by Michael Wesch in St. George, KS, an assistant professor of anthropology. His video chronicles the evolution of the technical internet through html, XML phases and how the current use of code enables us to share our ideas at an unprecedented rate because anyone can click to write and publish to the world with the simplicity of an off/on TV control. We are (re)creating something new every second and can build relationships with people we never knew existed before. It's now one degree of separation between internet residents even though people may be miles apart in location, employment, lifestyle, temperament, etc. We can choose to collaborate with anyone who agrees to work with us. In fact, we can learn from afar from anyone without affiliating with them or they with us if they have some presence on the internet. We must figure out how to organize the things that matter to us that we harvest from across the internet. Tagging helps us do this. The web 2.0 transition has already had and will have impacts on copyright laws and practices, self-identity in different contexts, privacy, relationships, etc. Are you ready? Am I ready?

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Forbes 9/02/2013. Kerry Hannon suggests 10 tips from working at home. In addition to the tips about designating a space, etc. Kerry also talks about the challenge in convincing others you can manage other people when you telecommute. Use a digital way to "show up" at the office, be an online extrovert to keep your face and presence known to those in the office.

""We do our best work when we're physically connected," says Roy Hirshland, CEO of T3 Advisors, a commercial real estate advisor. Dialing in on Skype will work in a pinch, but it's not a substitute, he says. "When you're in the same room, you can see facial expressions, you can feel energy in a room." The idea is based on Media Richness Theory, which posits that some tasks require face-to-face interaction. Skype doesn't fit the bill. "Skype is a great, free way to communicate with sound and picture, but with glitchy connections, awkward camera angles, the limitations of webcams and cheap microphones, etc.," says Dr. Matthew Lombard, a professor at Temple University and president of the International Society for Presence Research. "It's far from the same experience as talking to someone in person. Face-Time and other tablet and phone methods have the advantage of mobility, but they suffer in terms of the vividness of the experience." "Narrow-bandwidth tech like text-based chat rooms and messaging, and email, are great for specific, relatively straight-forward, 'dry' cognitive tasks but not so good for things that involve ambiguity and emotion," Lombard says. "So there are an awful lot of tasks people need to complete in business (and certainly in life generally) that don't lend themselves well to these technologies.""

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

article by Tim Wu in NYT weekly magazine, June 3, 2014 in Culture. Maintaining your brand The euphemism is "sharing," but Klein would probably just call it selling a personal brand, whether you consider yourself the pretty young thing with literary tastes and a traditional side, the family man who brews his own beer or the tough lawyer with a sense of humor. It can be nice to share, but brand maintenance takes constant work and demands consistency. A serious self-brand should have some presence on Facebook, Twitter, LinkedIn, Instagram, Foursquare, Google+ and Tumblr; keeping it all up can feel like working as an unpaid intern for a Z-list celebrity known as Oneself. excerpt Any old-timer will tell you that anonymity online is nothing new, but how things originally were. There has, of course, always been an anonymous culture, usually tied to deviancy or dissidents. In the '80s and '90s, anonymity was indelibly linked to online culture, concurrent with getting at stuff that was otherwise hard to find or illegal. It was kind of the point really, to go where, as one early adopter wrote, "no one knows you're a dog." It allowed users to escape to a place with few restrictions, where you could say things, and maybe do things wholly without social consequence. In the early days, there was no need for any consistency with the rest of your life, and that's what was so great about it.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

Article by Christine Porath, June 20, 2015, NYT on rudeness and bad behavior and its impact on us. Has two lists: Boors in the Workplace, Behaviors that we admit to Also has paragraph on impact of multitasking and too much technology

blog post by Clive Andrews at NixonMcInnes, creating meaning in business. 9/26/2013 on using immediacy of messages being shared on social media to make operational choices.

Allyson Kapin writes about nonprofits taking advantage of online social media, December 31, 2015.  Includes new ones such as Medium, Periscope. 

great interview with Charles Duhigg--transcript and podcast--on how individuals and organizations can bring about changes in their lives with "keystone habits"