Novice or expert: How do consumers increase their knowledge about products? -- ScienceD... - 2 views
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Murat Kol on 25 Oct 15The study reveals how consumers increase their knowledge when they were posed to extend their existing knowledge and experience. When the learners were assumed to be consumers of knowledge, can this study be a good pathway to understand how people learn?
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Mine Önal on 25 Oct 15What I understood from this article is that to move from novice position to expert position, one should increase the range of their experiences. That's why novice consumers experience on a particular product. Am I right in my conclusion to this article?