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Do you 'throw away' too many referrals? A producer I was working with was ecstatic one hot summer day because he had just obtained 10 referrals from a client. I was excited too and the producer was going to begin working those new referrals right away. Well, in tracking the success of those 10 referrals, only one got written. Is that good or just normal? Let's just say, both of us felt it should have been better. So, analyzing what took place led to the following results: * 2 were not reachable; the producer never connected with the decision-maker. * 2 were messy businesses that the producer realized would be declined if submitted * 3 had strong to severe loss issues * 1 failed to provide all the needed information * 1 was presented, but not sold * 1 was sold Could this one out of 10 scenario have been prevented? That is what we took it upon ourselves to evaluate. The first evaluation made was really there were only three the producer was either able to, or wanted to, quote. So, of that group, he was really one for three. But, what about the rest of the referrals - the ones not quoted? Preventable? In our analysis, many of those were preventable so that you wouldn't end up with 70 percent being "thrown away." The two that the producer was unable to reach were determined to be a problem based on the "introduction" he got from his client to those two prospects. (Note: You do ask to be introduced, don't you, when you obtain a referral?) The person calling their customer (our prospect) from the business was not someone known to them and thus, the call carried little weight. It was not a powerful introduction; it wasn't even a lukewarm introduction, so it was not surprising the producer couldn't get an appointment following that call. The five that were either messy businesses or had heavy losses weren't quality businesses. Was that the luck of the draw and he just accepted that when he asked for referrals, or could

Askins joins Iroquois in South Carolina Mark Askins, a Columbia, S.C. native with more than 20 years of experience in the insurance industry, has joined Iroquois South as a regional manager for South Carolina and western North Carolina. Askins spent more than 20 years with The Hartford, most recently as their Richmond, Va., branch manager. Although finishing his career with The Hartford in Virginia, Askins began it in Columbia, S.C., and he held auditing, underwriting, and management positions in their Charlotte Office. He graduated from Clemson University but is a Gamecock at heart. "Mark has worked for years with Iroquois in Virginia," said Iroquois South managing partner, David Ward "so he knows and appreciates our business model and the ways in which Iroquois adds value to our member agencies. When Mark announced that he was retiring from Hartford about the time our South Carolina Regional Manager announced he was leaving, I jumped at the chance to add Mark to our team." In addition to servicing existing member agencies in the Carolinas and enrolling new ones, Askins will lead a special initiative to further develop Iroquois' capabilities for Middle Market accounts. "Mark brings valuable expertise in the Middle Market arena," said Ward, "and we are excited that he can help our members write and retain more Middle Market accounts." Iroquois South is part of The Iroquois Group®, one of the oldest and largest networks of independent agencies, with more than 2,200 members in 41 states. Agencies of all sizes and shapes join Iroquois to increase revenue, profits and agency value. For more information, go online to www.iroquoisgroup.com

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Inc. magazine recently ranked The Iroquois Group® among the nation's fastest-growing private companies. The Inc. 5000 list represents a comprehensive look at an important segment of the economy-America's independent entrepreneurs. This is the second year in a row that Iroquois has made the list. The insurance agency network that began with a handful of agencies in Western New York is now operating in 41 states, serving more than 2,250 member agencies. "Our growth has been driven by our business model which relies on strong relationships with our Member Agencies and core Carrier Partners," said Laurie A. Branch, president of The Iroquois Group. Inc. unveiled its 2017 list online at Inc.com on Wednesday. Agencies of all sizes and shapes join The Iroquois Group to increase revenue, profits and agency value. For more information, go online to www.iroquoisgroup.com.

If you haven't familiarized yourself with The Iroquois Group's public website at www.iroquoisgroup.com, here's a short guide to the information posted there.